The lights are on
More than 18 million Call of Duty: Black Ops map packs have been sold, pushing the average consumer spend on the game up to $76, according to Activision.The success of Black Ops' DLC goes well beyond previous Call of Duty titles, Activision exec Eric Hirshberg revealed at an investor relations event today. World at War moved nine million map packs in a comparable time frame, while Modern Warfare 2 checked in at 11 million.Overall, Activision's digital revenues over the last 12 months clocked in at $1.7 billion dollars, a serious improvement over the 12 months prior's $1.4 billion figure.And we wonder why Activision so gleefully puts all of its eggs into the Call of Duty and World of Warcraft baskets. Turns out they're enormous and full of money. Who knew?
[via Eurogamer, Joystiq]
Before you know it, they'll start going for 20 bucks.
A shame they charge so much, but you have to admit they are good at making money.
I have a hard time buying map packs at that price ($10/$15) I could buy a better downloadable game or regular game extending DLC for a price less than that.
It's so funny that a once free feature of a video game is now a massive money making machine.
I hate paying for map packs. HATE IT! to expensive. 15 dollars for just levels is ridiculous. And they are digital. So they have an infinite supply of the product and the only costs on it is labor. I can't wait for there to be more competition in the digital downloads of map packs.