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Star Wars: The Old Republic Launch Copies Limited For Retail And Digital

While it's always possible for games to sell out, it's a pretty rare occurrence for major releases, and it's becoming even more unlikely thanks to the advent of digital downloads. Apparently being downloadable won't help BioWare's upcoming MMO, though. Today at a Star Wars: The Old Republic demonstration during Gamescom, EA revealed that they will be purposely limiting the number of copies available at launch, both for retail and digital.

According to the representative speaking at this demo, EA and BioWare made the choice to limit the number of copies of the game available for purchase in order to assure a smooth launch. It's fairly common for popular MMOs to suffer from long wait times and server crashes for the first few months after launch because of the stress put on servers. EA says it would rather make sure the experience is quality for the first gamers to get in than to sell as many copies as possible but ensure a subpar experience for everyone.

The representative said that EA has an exact number set for how many copies will be sold before the publisher turns off digital sales, but they aren't going to share that number. If it is hit, the publisher will be working non-stop to expand its server capabilities as quickly as possible so the game can once again be open to new players. However, the representative was unsure if this would take hours, weeks, or as long as a month.

Star Wars: The Old Republic still has no official release date, but EA seems to be targeting a wider beta sometime in the coming months, which suggests that the final release isn't too far off. The moral of the story? EA wants you to pre-order its game real bad.

Comments
  • Aw man, I was planning to play a free trial of the game first before making a decision to buy it...
  • I already did pre-ordered it, just put the d*mn game out

  • This makes sense to me. I have never played an mmo and I have been considering picking this up for console. As someone who does not put up with inconveniences well server problems on launch day would seriously piss me off.

    edit: this isn't coming on consoles...what game am I thinking of?
  • Thats dumb.
  • So when will it launch? Also since I don't have a gaming pc I might wait for this one. There are a lot of other games to play.

  • Well, I'll pass. I'll give it some time for reviews to come in and some updates and patches to come around first. If there is a huge server overload problem, you can bet it'll be fixed in a few months following launch. This is still pretty sad though; they should have anticipated this and accommodated everyone who wants to play at launch.
  • Thats an amazing idea.. if the servers are junk no one would play it.. kinda what happened to Homefront.. they had a low server cap more people bought the game than they expected, servers were junk and they had %50 percent of them traded back in. I love this idea. Glad I preordered my collectors edition. =]
  • I immediately told my friend about this story, so it must be a good strategy.

  • I kinda want to try it before I buy, if it's too WoWish I don't want to waste money on it, but if the story elements are as good as they brag they are then i'm very interested. Kinda weird that they want people to pre order it so bad, maybe they don't think it's very good and they don't want people to try it because then they won't want to spend money on it? Either way I'm interested, but skeptical of some of the choices they've made.
  • bummer...

  • I wonder if this also is a plan to boost pre orders even higher then the record sofar... not saying server stability and smoothness isnt a factor....just curious is all

  • How much will the monthly fee be?
  • Reading somthing like this and having the letters EA in the there make me think that they are doing this for some other monetary reason.  Forcing you to pre-order it to see what the sales will be like?  It still wont last or overtake anything as most people that play a new mmo dump it in the free 30 day trail period.

    I hope its good but nothing I have read or seen has me excited at all, but thats just me.

  • Bad move and one influenced not by a desire to provide a better experience but by greed. They do not want to commit to extra servers right out of the gate, so instead they limit the copies.
  • I did that the first day it was possible to, I tried Origin 5 times but it wouldn't let me order it, so I walked 3 miles to Gamestop.
  • That's just stupid.

  • No matter what, I HAVE to wait, which is actually preferable. I don't have the right CPU to be playing this game nor do I have good enough internet service. Even if I did have the right stuff to play this game, I'd probably wait anyway because I think it would be best to wait it out so that a lot of the bugs and junk could be cleaned up and addressed. Then, if I can I'll play this game and hopefully they'll have some copies in stores by then.
  • while i wouldn't normaly say this to be a good thing it accualy is a good thing for reasons they say  good job this time ea

  • Still makes me mad this game won't be on steam. I am pretty sure thats going to hurt them in the long run.

  • Theyre being real pieces of *** with the heavy pressure to preorder this game without even giving us a beta or anything. Just for being pieces of *** now im definately not buying this game. Diablo 3 it is and ill preorder it right now if i can just because they didnt try to shove it down my throat. GG EA scumbag money hungry pieces of loser go make another sports game every 6 months.
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