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NPD Group And EEDAR Join Forces To Improve Game Sales Tracking
Two the game industry's most powerful analysis and sales tracking organizations are joining forces to improve their ability to track and analyze game sales across both traditional physical and emerging digital distribution channels.
According to a press release sent out today, "EEDAR will exclusively work together and collaborate with The NPD Group in North America to support the development of a total market tracking service for interactive entertainment, including both physical and digital transactions in all mediums (console, mobile and online)."
The goal is to give a more accurate overall picture of game revenues, with the NPD's point-of-sale data being integrated into EEDAR's GamePulse service, which had done a better job of tracking sales from digital distribution channels, DLC add-on content, and mobile distribution platforms. This is consistent with NPD's recent efforts to do a better job reporting on digital sales.
The good news for gamers? We'll likely have a better, more accurate figures on how games sell and how much revenue they generate. This new partnerships will be buoyed by Wal-Mart's recent decision to distribute its video game sales data -- which represents a substantial portion of U.S. retail game unit sales.
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