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EA Sports Exec: Gamers Won't Be Paying $60 For Games
Nobody liked having to pay $60 for games when this generation of consoles started, but we've gotten used to it. That might not always be the case says Andrew Wilson, senior VP of worldwide development at EA Sports.
In an interview with GamesIndustry.biz, Wilson talks about how post-release content via digital download is becoming more and more a part of the gaming landscape. Mentioning FIFA 12's Football Club community and content initiative, Wilson says that as technology allows it, we're going to see less and less of a game's content shipping on a physical disc. This will make the base retail game worth less than the current $60 price. "I think the most convenient way for the consumer to get 7GB worth of FIFA these days is still to buy it on a disc. That will change," he says. "There will come a time where the consumer is simply not prepared to pay $60 up-front for a game anymore, the same way they have said that for movies and music and television."
Of course, this possible development opens the door for more microtransactions, which can be seen as either a nickle-and-dime strategy or a user-friendly a la carte model, depending on your viewpoint.
Check out the full interview with Wilson over at GamesIndustry.biz.
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