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Sony's Kaz Hirai And Andrew House Get Promoted

Two of Sony's most visible and executives, Kaz Hirai and Andrew House, have continued their climb up the company ladder with promotions announced today.

Hirai, who has been serving as president and group CEO of Sony Computer Entertainment Inc., will be now serve as chairman. House, who was previously CEO and co-COO of Sony Computer Entertainment Europe, will step into Hirai's old position of president and group CEO of SCEI.

These moves are mirrored by the departure of two legendary figures in Sony. Previous chairman Akira Sato, who was one of the founders of Sony Computer Entertainment in 1993 and was considered an extremely important part of the company's rise to greatness in the video game industry.

"It has been a wonderful experience with PlayStation since the company's founding in 1993," said Sato. "I would like to express my heartfelt gratitude to the great support from third party game developers and publishers and particularly to the wonderful creators all over the world. Without the great content from a wide spectrum of genres made by third party game developers and publishers, as well as SCE Worldwide Studios, PlayStation would not be where it is now. I thank everyone for their continuous help in fulfilling PlayStation's mission to deliver high quality entertainment experiences to users around the world."

Also, in a move that probably has less significance to the day-to-day operations, but is worth noting from a historical perspective, Ken Kutaragi, the man generally considered the "Father of the PlayStation," will retire from his role as honorary chairman of SCEI. However, Kutaragi will retain his role as senior technology advisor at Sony Corporation.

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