The lights are on
Last week at E3 2011, I had a chance to sit down and chat with video game luminary Shigeru Miyamoto. We’ll be posting the interview in full tomorrow, but to offer a glimpse, here’s what the creator of Donkey Kong, Mario, and Zelda had to say when asked why the Wii and Wii U aren’t as colorful as past Nintendo systems.
“Based on my background as an industrial designer and Nintendo and my background in creating entertainment, I’ve always wanted to make greater use of color in our hardware,” said Miyamoto. “If you look back on things like the Famicom and the original Super Nintendo, they were a lot more colorful from a hardware perspective.
"What we found over the years when we included a lot of different colors in our hardware is people would kind of point to that and use it to paint us as more kid-oriented. So really what we looked at is what are some ways from a design perspective that can make the system appeal to all ages One of the ways that we found to best do that is to minimize the use of color. In that process we asked if we’re going to do that, what’s the best way to go? We found that rather than going all black - all white seems to have a broader appeal to people.”
Check back tomorrow to learn more from Miyamoto on Nintendo’s new console, Zelda’s 25th anniversary, and some interesting facts about Nintendo’s past.
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I thought white was apple's color/
Or they just made it white so that when they sell millions to their fish they can then come out with SUPER AWESOME EXCLUSIVE NEW COLORS for you to trade in your white system so you can buy a pretty red one!
just make it black you pussies
I wish the Wiiu would be a different color. and i wish they would've named the Wiiu The "Super Wii"
yes because black and grey are very colorful. AKA N64, some gamecubes, nes, and the snes is the most colorful featuring grey with purple slide levers.
it may be all white to start with, but its off white after a year.
It looks too bland to me. Blue and white would have been the way to go for Nintendo.
I couldn't care less what color is has on it. If it plays the games that I want that's all I need. It's not like I stare at my system all the time. the only exception would maybe be a handheld, but even then I don't really care.
I like white. Lets me color on it with markers.
There seems to be a racist joke something here.
Maybe I'm racist against white consoles but I prefer the black and sleek look of my ps3 and the new look of the 360 slim. I would love to see the Wii U and other consoles have multiple colors on sale.
"All ages" is just an excuse that there really isn't a target audience. You can't say something is all ages because that's just not possible.
Eh, I can't say the color matters to me very much at all. I just want good performance and I'm satisfied.