The Sony press conference kicked off with a message from SCEA president and CEO Jack Tretton regarding the obvious elephant in the room -- the PlayStation Network outage.

Tretton delivered an apology to third parties for the cost of the outage to their businesses and thanked them as well as retail partners for their support. He also gave an apology to consumers for any "anxiety" the outage caused.

"You are the lifeblood of the company," Tretton said. "Without you there is no PlayStation."

Tretton went on to discuss some of the online services offered through PlayStation Network,  including free access to CinemaNow. He also mentioned PlayStation 3 is the leading device of Netflix streaming and makes up more than 30 percent of Netflix streaming on all devices.

Finally, Tretton concluded the opening with a note to people who may have left the PlayStation brand or have yet to join the community by saying the press conference should help restore some faith in the brand.