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Microsoft Touts Interactive Live UFC On Xbox 360
Microsoft showed off a highlight reel announcing the coming of live interactive television streaming to Xbox 360 at its E3 2011 press conference.
Reminiscent of bar trivia, the hype video showed a UFC championship event that viewers can predict the outcome of, and see how they stack up against fellow viewers in real time.
First ESPN, now UFC. Whatever you think about Microsoft, you can't doubt that the company is putting its weight behind pushing the Xbox 360 as the "living room entertainment hub" that so many tech companies have been dreaming of for decades.
More Microsoft coverage (well, snark mostly) awaits you at the liveblog that Phil and Jeff are currently rocking, or you can head to our E3 hub for everything E3.
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