Switch Lights

The lights are on

GameInformer

What's Happening

archangelus76 commented on Rumo13's post about re: How To Dominate In Mass Effect 3 Multiplayer.
archangelus76 commented on Kyle Hilliard's post about The Upcoming Mass Effect 3 Multiplayer Bounty Weekend Detailed.
Bozzie commented on Jim Reilly's post about Reports: 38 Studios Lays Off Staff.
archangelus76 commented on Elfstrum's post about re: Mass Effect 3: Rebellion Pack Announced.
Bozzie commented on Jim Reilly's post about Reports: 38 Studios Lays Off Staff.
RMPR commented on Dan Ryckert's post about Super Replay: Half-Life: Episode 7.
archangelus76 commented on Meyphrooz Zocton's post about re: Mass Effect 3: Rebellion Pack Announced.
archangelus76 commented on OhDihBot's post about re: Mass Effect 3: Rebellion Pack Announced.
archangelus76 commented on Bob Howell's post about re: Mass Effect 3: Rebellion Pack Announced.
Skill Master commented on Jim Reilly's post about Skyrim Update Adds Mounted Combat.
archangelus76 commented on MEAT's post about re: Mass Effect 3: Rebellion Pack Announced.
zlopras commented on Jim Reilly's post about Skyrim Update Adds Mounted Combat.
Ebony commented on Jim Reilly's post about Skyrim Update Adds Mounted Combat.
Ebony commented on Jim Reilly's post about Skyrim Update Adds Mounted Combat.
Ebony commented on Jim Reilly's post about Skyrim Update Adds Mounted Combat.

Reggie: 400,000 3DS Units Sold Week One

News

by Bryan Vore on April 15, 2011 at 06:08 PM

5,096 Views

Nintendo of America president Reggie Fils-Aime says the U.S. launch of the 3DS went well, with just under 400,000 systems sold in the first week. But how did the system remain easy to find with numbers like this?

In an interview with USA Today's Game Hunters blog, Fils-Aime explained that Nintendo learned from the rough first year of the Wii's release, where the system was consistently difficult to find nationwide.

"I would characterize it as a launch where we learned significant lessons from the launch of Wii and we made sure to have not only ample supply in the marketplace, but we staged supply so it would not sell out," Fils-Aime told Game Hunters. "We had product going direct to store and we also had product in retailers (distribution centers), so they could easily replenish when they had stores running low on inventory. That strategy is why you didn't see massive sellouts on Nintendo 3DS."

Hopefully Nintendo uses the same effective rollout strategy for its next home console.

Email the author Bryan Vore, or follow on Twitter, and Game Informer.

Filed under: News, Nintendo, Reggie Fils-Aime, 3ds

Comments

sort by date:

by Jeffrey Benoit Friday, April 15, 2011 at 06:52 PM

I hope all the big game companies learn from this and use a strategy at least similar to it so we don't have to wait a week for a new product just because we decided to wake up at a regular hour and eat breakfast.
by TurdFurgy Friday, April 15, 2011 at 07:34 PM

Not bad, not bad at all.
by dmg361 Friday, April 15, 2011 at 07:45 PM

So far a good start.
by gamerdude83 Friday, April 15, 2011 at 08:23 PM

im loving it!
by Feircy Deity Friday, April 15, 2011 at 08:33 PM

Good strategy. I hate making it all the way to the store to find nothing.
by BMW Friday, April 15, 2011 at 09:14 PM

Keeping the supply over demand... Nice going Nintendo!
by Fullmetalhans Friday, April 15, 2011 at 09:27 PM

they are indeed learning i just wish other companies could learn as fast
by Jacob Tapp Friday, April 15, 2011 at 09:29 PM

Too bad they couldnt keep a supply of good games. OH! SNAP! VICTORY LAP!!!
by Marina Saturday Friday, April 15, 2011 at 09:34 PM

I want my money back
by Marina Saturday Friday, April 15, 2011 at 09:38 PM

Why is the picture on the home page for this article a red 3DS? I want that color...
by GRIM Friday, April 15, 2011 at 10:38 PM

i loved playing it at game stop. if they drop a bunch of good games i'm sold
by gamefan4564 Saturday, April 16, 2011 at 07:10 AM

I think the price is the reason, then the 3d
by Rooniman Saturday, April 16, 2011 at 08:03 AM

Nice strategy.
by Tanooki Saturday, April 16, 2011 at 10:41 AM

Stores are going to need those extra units once the OoT remake comes out. I can't tell you how many posts I've read where someone's just waiting on that game to buy a 3DS.
by Natron3030 Saturday, April 16, 2011 at 10:42 AM

Uh, Oh. Looks like Sony's NGP will have some competition.
by Natron3030 Saturday, April 16, 2011 at 10:42 AM

Uh, Oh. Looks like Sony's NGP will have some competition.
by stayedstar Saturday, April 16, 2011 at 11:52 AM

It sold better than i thought it would.
by Kitt Kiwi Saturday, April 16, 2011 at 11:53 AM

Well at least they learning from the Wii sales.
by Xavier Bolton Saturday, April 16, 2011 at 11:54 AM

I could go for that, but I have to wonder seeing as though it sold out in Japan. So whats there excuse for that?
by Nate77 Saturday, April 16, 2011 at 12:21 PM

Awesome!