The lights are on
At today's MI6 game marketing conference, EA Sports president Peter Moore revealed the company's plans to create "persistent" player profiles that will recognize user achievements and rewards across all of its titles, regardless of genre or platform.Moore said, "Today we're looking at a seamless experience across all our franchises. Regardless of where you are, what platform you have, what game you're playing, that you're constantly connected....[The future is] connected experiences that recognize users and reward them for playing multiple games."One of the most promising ideas he talked about was year-to-year achievements in EA Sports games that carry over to each new version of the game. "It's no longer 'buy Madden 11 and then buy Madden 12 and start from scratch," said Moore. "It is 'take everything that you've done and migrate it and move it along.'"While these efforts will likely start in EA Sports games, Moore said that the idea of persistent user IDs and achievements is a goal for the company across the board. Moore revealed, "This is how we envision the future of our industry, and this is how we at EA Sports individualize and personalize this as the future of our brand and ultimately the future of what Electronic Arts as a whole is going to do across all of its titles."
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