The lights are on
The pair of Humble Indie Bundles released in 2010 not only provided gamers a service in packaging together anticipated independent titles at a self-determined price, but raised upwards of one million dollars for charitable causes. Speaking to the success of the promotions at a panel this morning, organizers John Graham and Jeffrey Rosen of Wolfire Games/Humble Bundle Inc. shared stories about the process from conceptualization to implementation.
As indie developers themselves, both Graham and Rosen had eyes on the indie scene before creating the project, taking note of Steam's wildly successful practice of packaging games together at a discounted price. They also found inspiration in fellow indie development house 2D Boy, which released its own pay-as-you-want promotion for World of Goo. Deciding a bundle of indie games had massive potential, the question then became how they would differentiate their promotion from similar offerings. To do so, they added more games, committed to Mac and Linux support, added charity contributions to the mix, and released source code for a handful of the titles.
Getting developers on board was relatively difficult prior to the success of the first promotion, as the already meager studios had to commit to essentially giving their games away for free in addition to meeting the Mac/Linux requirement. The risk was worth the reward in the end, however. Check out some interesting Humble Bundle tidbits below.
Moving forward, neither Graham or Rosen expect the promotion to lose steam [har, har –Ed.]. The creators are already being inundated with requests from developers to have their games packaged in the inevitable third bundle, and are being particularly stringent in their selections to ensure quality is still paramount.