The lights are on
The pair of Humble Indie Bundles released in 2010 not only provided gamers a service in packaging together anticipated independent titles at a self-determined price, but raised upwards of one million dollars for charitable causes. Speaking to the success of the promotions at a panel this morning, organizers John Graham and Jeffrey Rosen of Wolfire Games/Humble Bundle Inc. shared stories about the process from conceptualization to implementation.
As indie developers themselves, both Graham and Rosen had eyes on the indie scene before creating the project, taking note of Steam's wildly successful practice of packaging games together at a discounted price. They also found inspiration in fellow indie development house 2D Boy, which released its own pay-as-you-want promotion for World of Goo. Deciding a bundle of indie games had massive potential, the question then became how they would differentiate their promotion from similar offerings. To do so, they added more games, committed to Mac and Linux support, added charity contributions to the mix, and released source code for a handful of the titles.
Getting developers on board was relatively difficult prior to the success of the first promotion, as the already meager studios had to commit to essentially giving their games away for free in addition to meeting the Mac/Linux requirement. The risk was worth the reward in the end, however. Check out some interesting Humble Bundle tidbits below.
Moving forward, neither Graham or Rosen expect the promotion to lose steam [har, har –Ed.]. The creators are already being inundated with requests from developers to have their games packaged in the inevitable third bundle, and are being particularly stringent in their selections to ensure quality is still paramount.
I have to say, Braid being in that bundle has me intrigued.
Tee hee! The title of this article rhymes!
Thanks for posting the statistics Meagan. Some gamers enjoy learning about what is trending and what social contributions are coming from gamer culture.
Can't wait for 3rd bundle. Great stuff.
Unfortunately I missed out on the first two, but I can't wait for the third!
So many people purchasing for a penny kinda bums me out, but the fact it was still a success speaks volumes to the generosity of the many over the stinginess of the few.
0_0 The GDC started today?
I love these bundles! I hope they have more in the future
Hey! This title rhymes!
I payed about 15 bucks each time, gonna do the same for the third. Great chance to get some indie games out while donating to a great cause.
That's awesome. A friend gave me all of his games from both bundles and once I saw the value bought them for $15. So glad #2 did better. Machinarium & Braid are worth that much apiece. Wish I could give more.
Only paid $8.50 for the bundle. ;/ Definitely going to pay more when the next bundle arrives.
paid $6 for mine. it was a steal considering they gave you the old indie bundle just for buying above the average donation...
For just one penny? Who got such a mind? Well... better than nothing I suppose. And the one reselling the bundle 1736 times? Ahahahaha, that made me laugh, don't know if it's a win or a fail :)
I've gotten both of the past Humble Indie Bundles, and they're excellent deals. Steam support made my Christmas. :)