The lights are on
For the last year or so, PlayStation 3 commercials have ended with a similar phrase emphasizing the system's many functionalities: "It Only Does Everything." In 2011, they'll be shifting gears to a new message that they want on gamers minds.
The new marketing slogan focus -- "Only On PlayStation" -- was revealed by Sony senior brand manager Scott McCarthy in an interview with Industry Gamers. McCarthy said that where as "It Only Does Everything" was a message focused on selling hardware, "Only On PlayStation" will be more about the software, highlighting such major 2011 PS3 exclusives as Killzone 3, Infamous 2, Twisted Metal, and Uncharted 3.
According to McCarthy, this year presents "the strongest lineup we've ever had." Looking back over that list, I find it kind of difficult to argue. Does the idea of Sony pushing these games that are "Only On PlayStation" make you happy to own a PS3 (or want to purchase one if you don't)?
Glad I got a PS3 for my birthday in October. It's so awesome to have both consoles and to not have to worry about missing any awesome exclusives.
Sounds pretty cool and I see what they're going for.
I like it. :)
I love my PS3, and I love this year's line up :)
I thank god i own both systems =)
I'm wanting a PS3 so badly for Heavy Rain and Uncharted. And that's it. It kinda teases me. So I kinda don't like it...but it's smart.
I Love My PS3 And I Love My Xbox So I'm Good.
Crazy year in general for gaming, but PS3 got two exclusive games that I WILL be buying (Uncharted 3 & Infamous 2). Even though I will also be buying Batman AA & Mass Effect 3.
It makes me very happy and I think that the line up this year is going to be very good.
Personally I think the "It Only Does Everything" tagline is better. As long as the commercials still have Kevin Butler in them, then everything should be fine
I am happy to own my Playstation
Ah sony, there's that cockney swagger I've missed over the last couple of years!
Probably gunna pull out the old ps3 this year, gotta play Infamous and Uncharted.