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Sony's Latest Marketing Push: "Only On PlayStation"

News

by Phil Kollar on February 22, 2011 at 06:35 PM

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130

For the last year or so, PlayStation 3 commercials have ended with a similar phrase emphasizing the system's many functionalities: "It Only Does Everything." In 2011, they'll be shifting gears to a new message that they want on gamers minds.

The new marketing slogan focus -- "Only On PlayStation" -- was revealed by Sony senior brand manager Scott McCarthy in an interview with Industry Gamers. McCarthy said that where as "It Only Does Everything" was a message focused on selling hardware, "Only On PlayStation" will be more about the software, highlighting such major 2011 PS3 exclusives as Killzone 3, Infamous 2, Twisted Metal, and Uncharted 3.

According to McCarthy, this year presents "the strongest lineup we've ever had." Looking back over that list, I find it kind of difficult to argue. Does the idea of Sony pushing these games that are "Only On PlayStation" make you happy to own a PS3 (or want to purchase one if you don't)?

Filed under: News, Sony, PS3, Playstation 3, PlayStation

Comments

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by ImNickson Tuesday, February 22, 2011 at 06:40 PM

I like the new slogan. And yes the PS3's lineup is looking sweet this year. To bad Xbox is focusing so hard Kinect. This will still be an amazing year for the core gamer.
by Lord Nabe 666 Tuesday, February 22, 2011 at 06:40 PM

Had one. Sold it.
by sandshifter Tuesday, February 22, 2011 at 06:41 PM

It's a good year to own a PS3!
by bombstopper Tuesday, February 22, 2011 at 06:41 PM

I don't think game exclusives are a big enough push to buy a new console especially to the casual gamer
by bombstopper Tuesday, February 22, 2011 at 06:41 PM

Also that Slogan seems very un-original
by kook Tuesday, February 22, 2011 at 06:41 PM

hell yeaH waiting on that resistance3 too!
by John Tuesday, February 22, 2011 at 06:42 PM

Hell yeah I'm happy to own a PS3. This year is going to be phenomenal for the system. I thought last year was a great year for gaming, but 2011... ***'s crazy.
by Stauros Tuesday, February 22, 2011 at 06:42 PM

Even though i love my xbox 360 ive always wanted a PS3 because of their games.
by Warbuff Tuesday, February 22, 2011 at 06:42 PM

Sums up the reason I bought a PS3 this weekend. I've got a lot of exclusive games to get caught up on.
by shifter88 Tuesday, February 22, 2011 at 06:43 PM

i just want more kevin butler ads
by drinkmoxie Tuesday, February 22, 2011 at 06:43 PM

Good. It's about time they stop lying to people about the PS3. "It Only Does Everything" is laughable considering that the PS3 is the only current gen console on the market without backwards compatibility (PSOne Classics don't count, because there are also Xbox Originals and WiiWare options -- I'm talking support for the discs that we, the players, already purchased.) How about this? "Stuff You, Gamers! Only On PlayStation"
by Greelax Tuesday, February 22, 2011 at 06:46 PM

"...'Only On Playstation' will be more about the hardware, highlight..."

Don't you mean "software, highlighting?"

Otherwise, lovin' my PS3, hope more people show it some love.
by middnitemind Tuesday, February 22, 2011 at 06:47 PM

And while Kojima's not saying it, I bet that PS3 owners are going to get some kind of bonus when they get the PS3 version of Rising rather than the xbox version. Maybe like extra content or DLC or something. I just have a feeling.
by ChiliManiac Tuesday, February 22, 2011 at 06:48 PM

Hmmm, don't you mean more about the software?
by Frosty Tuesday, February 22, 2011 at 06:49 PM

PS3 has the best exclusives.
by Diptardo Tuesday, February 22, 2011 at 06:51 PM

How many games are exclusive 2 XBOX 360, 2.
by asianmuffinman Tuesday, February 22, 2011 at 06:51 PM

Any gamer worth their salt has to admit that the exclusive lineup for PS3 this year is amazing.
by predalien27 Tuesday, February 22, 2011 at 06:54 PM

They forgot to mention Resistance 3. :/
by Webster Tuesday, February 22, 2011 at 06:58 PM

soon Sony shall be back on top HA HA HA HA HA!!!!
by Vurtax Tuesday, February 22, 2011 at 07:01 PM

Like they haven't already been milking this to death? Seriously they cut every corner to brand games with "Only on Playstation", Does it have compaitability with Sony Move? then it deserves an Only on Playstation branding, does it have once ounce of DLC more (like Kratos making a cameo appearance in the new MK)? Then the box deserves an Only on Playstation tag. This was honestly a tactic I expected Microsoft to do, I was wrong.