The lights are on
Another violent game has found itself in the cross-hairs of news
media’s scrutiny. This time FoxNews is criticizing Epic Games/People Can
Fly’s blood symphony Bulletstorm. The game sports some of the foulest
language in video games, rewards players for shooting enemies in the
gonads, and contains blood-infused sexual innuendos. All this has
FoxNews hot, bothered, and talking with the experts about Bulletstorm’s
supposed dangers. Publisher Electronic Arts has officially responded to
the article, insisting this is fictitious sci-fi entertainment aimed
towards adults, not children.
Tammy Schachter, vice president of public relations for EA, issued the following response to us:
"As you know, Bulletstorm is a work of entertainment fiction that
takes place in the 26th century on the abandoned fictitious paradise
planet Stygia, where our heroes fight mutants, monsters, flesh-eating
plants and gigantic dinosaurs. Epic, People Can Fly and EA are
avid supporters of the ESA and believe in the Entertainment Software
Ratings Board (ESRB) rating system. We believe in and abide by the
policies put in place by the ESRB.
Bulletstorm is rated M for
Mature for blood and gore, intense violence, partial nudity, sexual
themes, strong language and use of alcohol. The game and its marketing
adhere to all guidelines set forth by the ESRB; both are designed for
people 17+. Never is the game marketed to children.
Can Fly and EA support the right of artists to create works of
entertainment fiction for consumers of all ages, including adults who
enjoy action adventures like Bulletstorm. Much like Tarantino's Kill
Bill or Rodriguez's Sin City, this game is an expression of creative
entertainment for adults."
Despite Bulletstorms bold “M for mature” (17+) rating, FoxNews insists
kids as young nine years old could be exposed to it. One doctor says
that the gore and cussing could “significantly damage” a young mind and
encourage violence during conflict.
Psychologist Carol Lieberman takes it a step further, insisting that
““The increase in rapes can be attributed in large part to the playing
out of [sexual] scenes in video games.” No research or statistics are
provided in support of this alleged correlation.
Another accusation tosses Bulletstorm in with other game’s marketing
campaigns which use controversial imagery like sexuality or
hyperviolence to hide the fact that their game really sucks. “Games
without sufficient quality of gameplay -- games that include highly
objectionable violent or sexual content -- often pump up the level of
this kind of content to gain media attention,” says Billy Pidgeon, games
analyst. Generally, it’s poor practice to imply that a game lacks fun
or innovative gameplay without having played it. However, Pidgeon is an
analyst and it’s his job to study trends, even if many gamers who’ve played the demo are very happy with the game.
Melanie Killen, A professor from the University of Maryland, even
insists that Bulletstorm’s marketing campaign is geared toward “children
and young adolescents.” Check out this age-gated, ESRB-stamped promotional video and judge for yourself whether it’s aimed at kids or not.
Finally, Hal Levy of National Youth Rights Association says the game
has been “praised for encouraging innovative thinking. Bulletstorm
involves developing new moves and dispatching of enemies creatively.
Plenty of emotionally unstable adults will play the game and they’ll be
For more on this sensationally violent game, check out Game Informer's Bulletstorm hub, our interview with producer Tanya Jessen, and this new batch of screens.
Email the author Tim Turi, or follow on Twitter, and Game Informer.
The Gaming Community
Dont they realize by now this just helps with sales? Free advertising! gotta love it!
My personal favorite will be those who will use this game and fox new's "report" to say how mature games are aimed at children and all that garbage, even though the game is for adults
Shame of Fox News for publishing John Brandon's article.
What happens is the general media assume video games are "kids toys". A movie with extreme violence with a rating of "R" would never be noticed but when they see video games they immediately assume children's toys instead of a legitimate adult entertainment media.
Video Games aren't simple toys and it bothers me to insane levels that the media, never mind the general public, still refuse to recognize my passion as a legitimate or "worthy" recreational activity.
We aren't kids, we love games, we make them and buy them and play them. Piss off, stop criticizing what WE do when I can turn on FOX news and see the bodies of my fellow veterans dead in the streets. The media actually deploys on the battlefield and we have to have special military training to protect ourselves from "media on the battlefield". They want to find any excuse whatsoever to get that story whether that means using your combat judgement against you or even supporting your enemy's perspective to portray you as the bad guy.
Just leave my *** gaming industry alone.
Yes. Of course rape is caused by video games. Because all games have sex in them. And it's not like rapists are, you know, just crazy to begin with...
In this article it is said that this game is marketed to children and it says that violent video games will "encourage" violent behavior... I find that to be a load of horse****.
#1 The game is rated M for mature how can that be marketed to children with a rating like that, the only way a kid could get his hands on an M rated game is if they had their parents or older siblings buy the game for them.
#2 Fox news makes it sound like only video games are messing up these kids heads and turning them violent when there are hundreds of other reasons bad parenting for an example. I've played violent video games since I was 9yrs old I've never felt any "Urge" to hurt anyone or anything.
In my opinion Fox news is ignorant, people have always been violent throughout history and they think they can pin violent behavior on video games they need to do more research.
Oh yeah, because this advertising campaign was so aimed at adolescents, and they're obviously trying to market it to kids with that Rated M ESRB rating they've got going on...
Fox News, you did this with Mass Effect. Didn't you learn from that?
I don't know about you guys but i went and actually checked the real story on Fox News website. About half of it says the game is too violent and the other half of the story explains why the game should be allowed and is good. Fox news is doing what it always does showing two sides to the story and letting you decide.
Based on the commentors on the Fox website most people there feel that the game has a right to exist and be released in its current form and parents and the free market will decide its fate
Side note many people there also hated the "liberal idiot" who wrote the article and want to stop the goverment intrusion, that's just what i found.
It's always something, isn't it?
Ya know, if it was any other TV media that would have said this about Bulletstorm (ex: MSNBC) Most of the trolling and hate wouldn't be around.
I'm pretty sure most politicians are against video game violence because it helps them win over viewers, who most likely are adults that think violent games are bad as well.
Don't hate on the network, hate on the haters in general
I see this as nothing but free advertising really.
i am sick of these losers who cant leave anyone alone with video games these guys should just go away and leave us alone
So at what point in human history has a child not been exposed to violence? $h!t, the Myans had public human sacrifice, Romans had the gladiators (also public) and the cavemen fought to the death nearly everyday. *** FOX and their biased war mongering! Humans are still alive, long after all the jacked up things kids see everyday of their lives.