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THQ Stepping Back From Kids' Movie Cash Ins
THQ has seemingly built a financial foundation with its kids' games based on popular movie licenses, but CEO Brian Farrell says that the company is changing that strategy for the future due to waning sales.
Farrell says that the company isn't abandoning material aimed at a younger audience – citing THQ's uDraw Wii accessory and DeBlob 2 as examples – but it is re-evaluating how goes about it.
"The single-player kids' games, particularly those based on movie licenses, were the ones that showed the most weakness," he said. "What we learned this holiday season is new stuff, innovative stuff...you do something new and consumers, especially kids, respond to that. The single-player, 'see the movie, play the game' experience is what seems, at this time, not to be working.
[via Gamasutra]
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