The lights are on
2K Sports and Visual Concepts found a new recipe for raking in cash
money: Build around the greatest basketball player of all time, and have your
rival bow out of the competition early.
With Michael Jordan gracing the cover of NBA 2K11 and EA Sports canning the NBA Elite disaster, 2K reports its latest hoops game became the fastest selling title in the
history of the sports publishing label, dishing nearly 4 million copies
worldwide since it took the court this past October.
“This game is special to everyone at 2K Sports,” said president of product development Greg Thomas. “When we first landed
Michael Jordan for the cover of NBA 2K11, we knew we had to
produce a title worthy enough for the greatest player of all time. The
number of accolades and sales milestone prove that we lived up to the
challenge to create the greatest hoops game ever developed by 2K Sports.
It’s not only a reverent tribute to His Airness, but a love letter to
all the basketball fans whose continued support makes this franchise
what it is today.”
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