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EA's Riccitiello Wants Wii Price Drop, Frustrated By Third Party Support

by Matt Helgeson on Dec 16, 2010 at 02:38 PM

In an interview with Industry Gamers, Electronic Arts CEO John Riccitiello has some surprisingly frank opinions on Nintendo's Wii console and the Japanese console maker's policies towards third-party game publishers.

"I would say they did exceptionally well in ‘07 and ‘08, started tapering in ‘09 and ‘10, and... I think if they were to price down to $99, they would explode. I think they’ve now got competition, in the form of gesture-based gaming from Sony and Microsoft," said Riccitiello.

He also had harsh words for Nintendo's support of third-party games for its systems.

"I think it’s a frustration for all third-party publishers, when a platform holder does less to promote third-party content...it’s really tough to come up with a dozen great titles that have been platform defining for them that weren’t their own," Riccitiello observed. "I don’t care whether it’s Mario or Twilight Princess or GoldenEye; it was their own content. I’m going back to N64, and I can go back to SNES if you want, but they’ve never really been a heavy third-party supporting system."

For more from Riccitiello, read the full story on Industry Gamers.