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Don't Give Up On Tony Hawk Just Yet
Tony Hawk Shred may not have exactly set the sales charts on fire, but Activision isn't ready to abandon the series – or the skateboarding legend. According to Activision Publishing's CEO Eric Hirshberg, the company is still interested in finding ways to work with the Tony Hawk brand.
In an interview with Industry Gamers, Hirshberg likens the skateboarding icon with another familiar sports figure.
"The one question that I can answer, and remarkably so, is that Tony Hawk does really still have relevance and tremendous appeal for people," he said. "He is a lasting icon. He has that Michael Jordan-ish or Jordan-esque staying power, seemingly. And that doesn’t mean that other great skaters haven’t come up who are younger and more current, but he really is that kind of Mount Rushmore-level guy in that category, so that’s not the issue. I think we have to ask all the smart questions and make some smart moves in terms of innovation to see if we can recapture people’s imaginations."
Perhaps Activision could innovate by giving the series a year or so to rest.
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