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Sony Goes All In With 3D



Sony Europe studio director Mick Hocking touted the depth of the company's support for stereoscopic 3D in a recent interview with UK publication Develop. Over 50 3D-enabled PS3 titles are in production, more than 20 of which are internal Sony projects.

Hocking enthusiastically shoveled hyperbole into the hype train's boiler, proclaiming, "3D is a key element in the future of home consoles."

Hocking also praised Sony's engagement with external developers on the technological hurdles that come along with adapting game development to 3D. "We’re actively talking to developers and publishers, and we’re also offering training to them to help them get up to speed with 3D," he told Develop.

Sony can keep pitching it all it wants, but selling consumers on dropping another two grand on a 3D TV during the worst global recession in decades, when many of them just spent over $1,000 on an HDTV in the last few years, is quite the battle for the company. Hocking posited, "Once people see the range of amazing content that 3D offers, they’ll make the decision to buy a 3D TV set." Or, you know, enjoy that same content without dorky glasses and with an extra few thousand dollars in their bank account.

I'd also like a 3D technology for my home that doesn't give me a headache after half an hour, but let's not get crazy here.

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