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Black Ops Breaks Records

Call of Duty: Black Ops is doing well for itself, and Activision wants everyone to know. During a five-day post-launch window, Black Ops broke all theatrical box office, book, and video game sales records worldwide. It’s obviously an impressive feat, even though price discrepancies make comparing movie and book sales to that of video games like apples to oranges.

Want the numbers? According to internal Activision estimates, sales have exceeded $650 million, topping the $550 million set by Call of Duty: Modern Warfare 2.

“Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment,” said Bobby Kotick, CEO of Activision Blizzard.  “The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media.  The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard's leadership role in online entertainment.”

Black Ops is also breaking Xbox Live records. According to Microsoft, more than 5.9 million multiplayer hours were recorded by the end of launch day, logged by some 2.6 million unique gamers.

“There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world,” said Eric Hirshberg, CEO at Activision Publishing.  “There are millions of people all over the world engaging in this community.  It's our job to keep them coming back for more.”

Comments
  • holy sales records batman!
  • While I love the COD franchise I do hope they take a break from releasing them year after year. It's starting to lose it's freshness and sense of wonder.
  • think a pay-to-play CoD would sell this well?
  • Coolio

  • It's not that "Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world", it's that they re-released the same game as Modern Warfare. I'd give them credit if they actually made a game all by themselves.
  • I'd like to see those numbers compared to movies and books, etc. accounting for price difference and inflation. Something tells me Activision is trying to pull a viel over the reality. Though I will say this, Treyarch did make a wicked awesome game and they deserve every bit of the success.

    Just the "Call of Duty is chosen over every form of entertainment" line makes me mad. Thats people are choosing videogames over it all... not one franchise.. Plus guarenteed people still are taking time for the other forms of media. Maybe just significantly less, or multitasking. Lol.

  • While they are at it why not say it's selling better than new releases of Campbell's soup. Seriously how does it break sales records for books?
  • Nvm link I had is down. confirmed troll. Awesome game nonetheless :D
  • Good for Treyarch, they earned it. They can stand beside Infinity ward as a good or maybe better Call of Duty developer. Treyarch made new game based on the Cold-War and Vietnam which many people used to say that it would be a flop or that it would be to much. It turns out that the Cold-War makes a new backdrop for shooters, looking forward to future warfare.

  • I can't think of a more undeserving game to have this distinction. Black Plops is very weak.
  • Very well deserved, Treyarch.

    You have redeemed yourselves fully from Call of Duty 3!

  • And hardcore gamers represent what percent again? Screw the casual base. This nullifies the argument about us being the minority.
  • I'm wondering how long it'll take before the public at large gets bored with Call of Duty and it begins to go the way of Guitar Hero. I have nothing personal against the series and I like FPS' but I haven't bought BO and I'm not sure I will just because I didn't care all that much for MW2. There was too much of a been here done this feel to it for me. That and the story straight up sucked.

  • This really disappoints me. Franchises like Call of Duty are what are wrong with the game industry today. When a company can take a game, slap a new skin on it, and tweak the mechanics slightly each time and continually break sales records it gives you an idea of what your average mainstream “gamer” is today. I don’t even blame the companies making the game; they are just feeding the masses. It is completely the masses, or gaming communities, fault. As this news blast blatantly points out, the majority of us (gamers) are feeding into this crap as fast as they can dish it out, while companies trying new and innovative gameplay are going under more and more. Hey guess what, it got great reviews. Of course it did, I am not saying Call of Duty games are bad games, I am just saying they have a repetitive formula for each one, and all they have to do is change the art and fit weapons to match the game's era, while listening to multiplayer feedback of its predecessor, and boom they have a “new” game. The question rapidly becomes as they come up with more and more new Call of Duty branches, when is this formula just going to get plain old and critics will finally start to say “Yea, this game is fun… but haven’t I played it before?”
  • “There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world,”

    I disagree completely. I think the first and foremost reason the game sold so well is because of the Call of Duty in the title. Otherwise, it would never have broken those records. Also, Treyarch has never really impressed me. In my opinion, it takes more than one game to say you're a top developer in the world. Maybe if the made a complete original game that isn't CoD, I could support that statement, but I doubt Activision would ever allow that to happen

  • Meh. Not even close to MW1. Oh well, gonna be good enough for my breaks in-between sc2.

  • "It's our job to keep them coming back for more.” I think the better way to have phrased this would have been "to keep them happy." ...

  • Well it would be sweet if they did something to help big parties play multiplayer together. Haven't once got 4 players to play together on xbox live player match multiplayer. Zombies we could though. Woohoo...

  • “There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world,

    I disagree completely. I think the first and foremost reason the game sold so well is because of the Call of Duty in the title. Otherwise, it would never have broken those records. Also, Treyarch has never really impressed me. In my opinion, it takes more than one game to say you're a top developer in the world. Maybe if the made a complete original game that isn't CoD, I could support that statement, but I doubt Activision would ever allow that to happen"

    I'm not a CoD fan, but i did play MW (purchased on ps3), WAW, MW2, and BO. I enjoyed all 4 sp campaigns. I never got into the online, but playing lan i enjoyed MW, WAW. The graphics of those games are awesome. From playing those games, i was looking forward to black ops. The sp campaign was fun, made some sense, but. It lacked the shock an awe factor MW and MW2 had. Two, i don't know what has been stated, but i doubt black ops is displayed in 1080p, other than the player models, the vehicle models wern't great, so was the rendering and resolution. I was really disappointed. And three, the weapon scopes, on the carbine and a few others, really suck. I'ved used red dot scopes and the basic cross hair scopes, and it looks nothing like the point of view in block ops. That was a huge disappointment. Shooting from the hip is actually much more accurate then zooming, because it does this half zoom and the inside of the scope is giving you an very unclear view of the target/enviroment. It really felt rushed imo. I did like the gore, dismemberment aspects, that really was interesting of course. I'm really glad i barrowed it, because its not something i call an epic FPS game. Along the lines of making one every year, they need a redesigned engine. I mean, four games on the same engine is pushing it. CoD is a great fanchise, not my favorite but they earned their rep in my books. Anaual games running of that title is not the best approach, but is probably whats gonna happen. So in the end, CoD imo, has turned into a run and gun arcade style game with perks. Its a house hold name, because its a trend. If it turns into a pay to play, that would be an epic fail as well. The sales, i think were because of all the publicity it got and the expectations people had for it. I know a few people who love CoD, bought black ops and were turned off by the arcade feel it has. One is going to sale his ps3 copy on craigslist, which is the reason i borrowed it for the sp lol.

    On a side note, another reason i dislike what CoD has become, last night i stopped by my local pizza parlor, and sat down waiting for them to call me up. I was watching the game, and i over heard two 8-11 year old kids talking. One asked the other, "you played black ops? oh man black ops is so cool, i'm so good at it. Its the best game ever." The other replied, "Not yet. Everyone plays it huh?". As much as i wanted to engage in the conversation, and enlighten them on my own opinion and how other games, are much more in depth in multiplayer, i knew that conversation would go no where and my pizza was ready to go lol. I know CoD has a huge stero type for kiddies playing, but i thought that was kinda funny. Anyways, to each their own i guess.
  • I wonder how many "years" have been spent playing so far on Xbox Live.
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