The lights are on
Call of Duty: Black Ops is doing well for itself, and Activision wants everyone to know. During a five-day post-launch window, Black Ops broke all theatrical box office, book, and video game sales records worldwide. It’s obviously an impressive feat, even though price discrepancies make comparing movie and book sales to that of video games like apples to oranges.
Want the numbers? According to internal Activision estimates, sales have exceeded $650 million, topping the $550 million set by Call of Duty: Modern Warfare 2.
“Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment,” said Bobby Kotick, CEO of Activision Blizzard. “The title's success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard's leadership role in online entertainment.”
Black Ops is also breaking Xbox Live records. According to Microsoft, more than 5.9 million multiplayer hours were recorded by the end of launch day, logged by some 2.6 million unique gamers.
“There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world,” said Eric Hirshberg, CEO at Activision Publishing. “There are millions of people all over the world engaging in this community. It's our job to keep them coming back for more.”
I'd like to see those numbers compared to movies and books, etc. accounting for price difference and inflation. Something tells me Activision is trying to pull a viel over the reality. Though I will say this, Treyarch did make a wicked awesome game and they deserve every bit of the success.
Just the "Call of Duty is chosen over every form of entertainment" line makes me mad. Thats people are choosing videogames over it all... not one franchise.. Plus guarenteed people still are taking time for the other forms of media. Maybe just significantly less, or multitasking. Lol.
Good for Treyarch, they earned it. They can stand beside Infinity ward as a good or maybe better Call of Duty developer. Treyarch made new game based on the Cold-War and Vietnam which many people used to say that it would be a flop or that it would be to much. It turns out that the Cold-War makes a new backdrop for shooters, looking forward to future warfare.
Very well deserved, Treyarch.
You have redeemed yourselves fully from Call of Duty 3!
I'm wondering how long it'll take before the public at large gets bored with Call of Duty and it begins to go the way of Guitar Hero. I have nothing personal against the series and I like FPS' but I haven't bought BO and I'm not sure I will just because I didn't care all that much for MW2. There was too much of a been here done this feel to it for me. That and the story straight up sucked.
“There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world,”
I disagree completely. I think the first and foremost reason the game sold so well is because of the Call of Duty in the title. Otherwise, it would never have broken those records. Also, Treyarch has never really impressed me. In my opinion, it takes more than one game to say you're a top developer in the world. Maybe if the made a complete original game that isn't CoD, I could support that statement, but I doubt Activision would ever allow that to happen
Meh. Not even close to MW1. Oh well, gonna be good enough for my breaks in-between sc2.
"It's our job to keep them coming back for more.” I think the better way to have phrased this would have been "to keep them happy." ...
Well it would be sweet if they did something to help big parties play multiplayer together. Haven't once got 4 players to play together on xbox live player match multiplayer. Zombies we could though. Woohoo...