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Is Activision CEO Bobby Kotick For Used Game Sales?
A lot of game companies have recently started offering special incentives – such as DLC codes – to try and get people to buy new games rather that used titles. Activision Blizzard hasn’t done this, and CEO Bobby Kotick offer some insight as to why.
Kotick recently told Joystiq, “What we've tried to do is to really support our audiences and, you know, when you talk to players, they like the idea of having a currency. They like the idea of being able to take a game they no longer want to play and use it to get a credit to buy new games…we can do some of these things that EA and others have done. We actually don't think it’s in the best interest of the gamer, and so we've chosen not to."
Kotick later added, "From a financial perspective you look at it and say, 'Okay, well the retailer is not paying us anything for the privilege of doing it and you know we invest all this capital in making a game and we are not getting any credit, any return on their resale of the game,' but, you know something, the best way to keep people engaged in your game experience is keep giving them more great content."
That must by why Activision charged $15 for Modern Warfare 2's Stimulus Package map pack. Sorry, to bring up old wounds.
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