The lights are on
Sonic hasn’t aged as well as Mario, and Sega has executed interesting tactics to try to remedy this over the years. Namely, Sega releases a landfill’s worth of garbage Sonic games, and the company is finally acting to cleanse the hedgehog’s sullied name. This brand revitalization will be accomplished by pulling average Sonic games from the shelf and focusing on quality in the future.“Any Sonic game with an average Metacritic has been de-listed,” explained Jurgen Post, Sega’s senior vice president of Europe, Middle East, and Africa. “We have to do this and increase the value of the brand. This will be very important when more big Sonic releases arrive in the future."Sega’s big cheese goes on to assert that they could make boatloads of cash on old Sonic games, but he doesn’t want them to overpopulate the shelves. “If there are ten Sonic games on the shelves, with people seeing Sonic Rush DS or Sonic Rush Adventure, this may not help our overall strategy,” he explained.Despite Sega’s assertion that it will focus on fewer, better Sonic titles, three games are on the holiday horizon: Sonic 4, Sonic Colors, and Sonic Free Riders. Sega’s push to minimize physical media presence could tie in with its recent restructuring emphasis on digital distribution.
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