During Microsoft's Tokyo Game Show press conference, Microsoft Game Studios' corporate vice president Phil Spencer touted Halo Reach's day one sales, saying the title has already brought in $200 million. Spencer also pointed out that Reach is the fastest selling game of 2010. It also bested Halo 3's one-day gross of $170 million.

This is great news for the video game industry, and Bungie and Microsoft respectively, but this day one haul doesn't come close to touching Call of Duty: Modern Warfare 2's enormous $401 million one day feat. Grand Theft Auto IV also brought in over $300 on its launch day.

Movie companies release box office reports every day. I'd sure like to see the video game industry do the same thing.