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Stardock CEO Apologizes For Elemental's "Catastrophic" Launch



In a rare display of candor from a developer, Stardock CEO and Elemental lead designer Brad Wardell posted a heartfelt mea culpa on the company's website. In the missive, Wardell takes personal responsibility for the game's unpolished state on its August 24 launch.

"There will be massive consequences for Stardock's game studio. I'll be talking more about this when I get back. But the game wasn't released early. The game was released poorly." Wardell writes. "The point is, the issue here is far far worse than many of you think it is. I wish it was an issue of the game being released too early. That's an easy thing for a company to 'fix.'  Elemental's launch is the result of catastrophic poor judgment on my part."

As disappointed as I am in Elemental at this point – it was vying for "most anticipated game of the year" with Civilization V in my heart for a while there – this is an encouraging sign. Wardell's apology doesn't automatically mean that the game will become something great someday, but it's a step in the right direction.

I've never seen a current employee say the kind of things that Wardell does in this forum post, much less a CEO. Stardock built a reputation as a developer/publisher that runs its business with the consumer's best interests at heart, having faith that the goodwill gamer-friendly policies creates pays dividends far beyond their cost. Maybe Wardell's comments here mean a recommitment to that philosophy. I certainly hope so.

Wardell's post in full:

(I'm up north on vacation typing on an extremely slow connection so bear with me)

I don't think people yet fully realize the completeness of Stardock's fail on Elementa'ls launch.

I'm going to write more about this but not only did we think v1.05 was ready for everyone but we felt v1.0 was too. That's the level of disconnect/poor judgment on our part we're talking about.

If the game had come out in February, it would still have been a disastrous launch because lack of time wasn't the issue. It was blindness, sheer blindness.  We felt the game was finished. And I speak of v1.0, not v1.05.  Blindness.

There will be massive consequences for Stardock's game studio.  I'll be talking more about this when I get back. But the game wasn't released early. The game was released poorly. Head in the sand syndrome imo.  I've read the reviews as much as possible given my hideous internet access up here and I agree with them. We just didn't see what they were talking about. We thought any complaints would be about polish points or something.

The point is, the issue here is far far worse than many of you think it is. I wish it was an issue of the game being released too early. That's an easy thing for a company to 'fix.'  Elemental's launch is the result of catastrophic poor judgment on my part.

EVERY competent software developer knows that the programmer must never be the one deciding whether the program is done. Yet, my love of Elemental broke my self discipline and I began coding on the game itself in vast amounts and lost any sense of objectivity on where the game's state was. I normally only program the AI on our games so I can keep a level of distance from the game itself to determine whether it's 'Ready.' On Elemental, I was in love with the world and the game and lost my impartiality.

We'll do better.

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Comments
  • It's good to see a dev take responsibility for releasing a poor game. Hopefully they can fix it soon.

  • That is surprisingly candid. Usually, higher-ups don't admit failings until years later when they're coming out with a new game or NPD charts come out.

  • That's good that they called their fault on this.

  • Next weeks' headline? "Stardock files for bankruptcy."

    In economically tough times like these, immediate return on investment it critical. I hate to see developers struggle, but with a glut of good games coming very soon (AC: Brotherhood, GT5, LBP2, Halo: Reach, CoD: Black Ops, Fallout: New Vegas, Civ 5, Medal of Honor, Fable III, Rock Band 3, etc, etc) this game will fall into the "Whatever happened to _______?" category and be lost to history.

  • To the best of my knowledge, review copies weren't sent out to reviewers before the game's release.  When Hollywood does that, it's to get as much money out of the public as possible before word of mouth sinks the movie.

  • At least someone's willing to take responsibility.

  • I respect this.  A lot.  

  • This is why I respect Stardock as a developer. Good on them. I've supported them in the past and will continue to support them in the future.

  • Brad needs to teach Bobby Kotick some stuff, maybe oh, how to be a better CEO? (although Activision is much more successful, they could be even more successful with a CEO that isn't a ass-hat)

  • This is the second direct apology from a CEO or President of a game company I've heard this year. The other one was Nippon Ichi Soft America's President apologizing for The Last Rebellion, citing that mistake on contractual obligations with the developer.

    Overall though, I respect the apology in this article more. It seems genuine and makes me like the company even more than I already did.

  • I think the most surprising thing about this is how fast this apology came. Usually even an acknowledgement that a game is less-than-stellar takes months at the very least. This is a refreshing change coming from a CEO.

  • It's nice to see a CEO be so honest.

    When the game is patched into a good enough condition, I'll pick it up.  I'm just disappointed that I can't get it at release.

  • That brought tears.

  • Thanks for that.  Can I have my $50 back now?

  • I do not forgive you.