Please support Game Informer. Print magazine subscriptions are less than $2 per issue

X
News

Playboy To Start Publishing Video Games

by Jeff Marchiafava on Aug 27, 2010 at 09:00 AM

Playboy has announced that it's starting a new label to publish video games, which could serve as the perfect opportunity to shed some of the company's old stigmas and branch out into new, more respectable venues. Wait, the first game Playboy is publishing is called Poisonville? Never mind then.

Jokes aside, Poisonville actually isn't a sleazy ripoff of web games like Farmville or Mafia Wars. Instead, it's an online action MMO, similar to Realtime Worlds' APB. The game's developer, Bigpoint, has reportedly spent $2.5 million on the game, and it's actually kind of impressive; it looks similar to GTA III, but runs without any installation,  and has quite a few customization options. It might not win over hardcore shooter fans any time soon, but it's a definite step up from typical web games. If the company keeps picking smart projects like this, maybe Playboy will make a new name for itself after all.

Anyone else check out Poisonville yet? Share your impressions in the comments section.

[Via Gamepolitics]