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Analysts: StarCraft II Is Totally Going To Sell A Lot Of Copies

What would we do without financial analysts to give us their estimates on just how insanely well hot new games are going to sell? In the latest round of shocking analyst predictions, a number of sales gurus are predicting that the just-released StarCraft II is going to be very, very successful.

Coming off a round of previous predictions in February, GameSpot is reporting on the new numbers rolling in. Todd Greenwald of Signal Hill thinks the game will sell over five million copies. In his words: "We think that rough estimates for Starcraft II to sell 5-6 million units this year are highly achievable and will prove to be conservative over the next five months."

Greenwald also noted that he expects StarCraft II sales to have an extremely positive effect on Activision Blizzard's bottom line. Despite a rumored total development cost of $100 million, "the vast majority of SCII's development costs have already been expensed" during the game's four-plus years in development. As an added bonus, it's a PC-only release, meaning Activision is paying no royalties to a console manufacturer, and Greenwald expects it to sell a good chunk of copies digitally, meaning no fee to retailers either.

Meanwhile, Colin Sebastian of Lazard Capital Markets speculates that StarCraft II will sell 4.5 million units by the end of September and 6.5 million by the end of 2010.

So, uh, is there anyone out there who thinks StarCraft II won't do well?

Comments
  • Thing is IT WILL HAPPEN

  • Whocraft?

  • ummm... no?

  • I've checked it out a bit and I think I'm going to pass on it. I have never really played a strategy game so it would be something totally new to me, which could be good or bad.

  • Really? Here's what I think. The demographic that are nerdy enough (I mean that in a GOOD way) to want to play Starcraft II before the end of the year is also the demographic hardest hit by the (still) sagging economy. Thus, new computers beefy enough to handle Starcraft II (before or after the melting bug) won't be cheap enough to be purchased until early next year. It'll sell 5-6 million copies, EASY, but not before the end of the year.

    And yes, I like parentheses. Almost as much as "air quotes." :)

    MZ
  • How do you get a job as an analyst? Do you just start blogging about the really obvious, and then tailor that down to really obvious observations about a specific topic/part of the economy/industry, and then wait until someone notices you have a knack for the obvious?

  • huh! I wish I could play this (EPIC)game without my PC (vista) lagging!,this sucks.

  • I hope so.

  • The fact the game LITERALLY MAKES PEOPLE'S COMPUTERS EXPLODE might hurt sales a bit. The fact that their QA department missed a bug so severe that it ACTUALLY DESTROYS HARDWARE makes me very wary about ever purchasing a Blizzard product again. Seriously.

  • I doubt it's going to sell very well. It's an RTS game, and the RTS genre is slowly dying. I'm a fan of the original Starcraft and Starcraft Broodwar, but RTSs haven't really been the main focus for gamers. It's all about first person shooters now, and fast paced action games.

       Also, the game only runs smoothly or at all on high end and expensive computers which are mostly owned by the most hardcore PC gamer. That fact in itself brings down sales. And from what I've been hearing Starcraft 2 is suffering from Battle.net issues that can prevent some of the purchasers from even playing the game. Time will tell if the game is sells millions of copies, but right now I don't see that happening.

       It's sad to see a genre defining game get so little recognition from gamers in America, but so could be said about Red Dead Redemption because it is a western era game. I wasn't excited about RDR when it was being announced, but then I bought it and loved it. I've just really got into Starcraft 1 which is still an awesome game (10 years later). All I can say is that time will tell.

  • Man, Activision sure loves not paying royalties

  • Starcraft 2 do well what has the world gone mad??? Next they will tell me that Gears of War 3, Halo Reach, and Marvel vs Capcom 3 will do well also the world is ending let us all take cover.

  • according to gi's latest poll there's not much hope!

  • Mod

    I analyzed recent predictions from market analysts.  I predict that the number of predictions from analysts is only going to increase.

  • I am new to starcraft and picked up my copy of starcraft 2 on release day...and i have to say its the greatest RTS i have ever seen/played. First of all it brings back the greatness of the custom games from warcraft 3, then you can play the greatness that is the single player.

    The single player difficulty is perfectly balanced and i have no doubt that this will sell over 6.5 mil

    (i have not touched multiplayer versus because im a noob :P)

  • The only problem is spending the money on SC2 only to find out that my PC sucks and can't run it.  I guess we'll have to see.

  • MAYBE 3 MILLION. Blizzard pissed off a lot of people making it 60$ for 1/3 the game.

  • Maybe you can hire some more people to FINISH DIABLO 3!!!! ***, how long is that thing gonna take. 10 full years and no 5th class, seriously? throw the masses a digital bone already

  • Well, I always thought of Starcraft do amazingly good. I don't play this game at all but giving a look around. It seems that the 1st game was quite a hit.

  • DUH!! I could have told you that!

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