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GameStop Acquires Kongregate
GameStop Inc. today announced that it has entered a deal to purchase the online games portal Kongregate. The deal is planned to close around the beginning of August, and Kongregate will continue to remain under the leadership of co-founders Jim and Emily Greer.
"To date, our company's unique DNA has given more than 8,500 game developers the tools to make their games social, reach a huge audience and make money from over 30,000 innovative games," said Jim Greer. "This includes access to virtual currency and robust community features such as leaderboards, player achievements, profiles, multiplayer, dedicated game forums, and a site-wide leveling system. Our community will only be enhanced with GameStop's close relationship with millions of passionate gamers."
GameStop president Tony Bartel added, "Combining Kongregate's expansive catalogue of games with our well known consumer brand, powerful marketing and strong customer relationships, means that even more gamers will be able to enjoy their games anytime, anywhere and on any device."
Kongregate was founded in 2006 and its library primarily includes games developed in Adobe Flash and Adobe Director. Games are free to play, and users can earn achievements and awards from games, as well as through using the site's forums, rating games, and by participating in other Kongregate functionality.
It's clear that GameStop has been trying to increase its online presence over the years, and the acquisition of Kongregate gives the games retailer instant access to a fully formed community. It should be interesting to see how users react to the new ownership, or whether they'll notice any changes following the deal.
GameStop is the parent company of Game Informer.
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