The lights are on
By the looks of the slew of recent hardware shortages it seems that the PS3 is finally making Sony some money. With demand exceeding supply, Sony says there's no real reason, from a business standpoint, to cut the current $299 price point.
"This year is the first time that we are able to cover the cost of the PlayStation 3," Shuhei Yoshida, president of Sony's Worldwide Studios, told IGN. "We aren't making huge money from hardware, but we aren't bleeding like we used to."
A feat that took nearly four years to accomplish. Instead of bringing prices down, the company is now looking to get more units shipped to retail and catch up in production, Yoshida said."We have lots of great games coming out and innovations with Move and 3DTV, so we don't believe this is the time for us to think about a price drop," he added.
299 seems like a fair price especially since it has blu-ray
Haha wow thats kind of sad
Well, it's not like the 360 or Wii are getting price cuts this Holiday season. So why would Sony do it? I don't think we'll see any price cuts until next Holiday.
thats right microsoft
I'm okay with that. Keep up the good work Sony.
I honestly believe that both console manufacturing companies (MS,Sony), should cut down their respective top models down to at least 250$.
question is, is this a good move for sony?
love my ps3 and this plus for 50 bucks whole year is awesome
I wouldn't charge anything less for the PS3. The Wii is mostly a gaming console and sells for $200, so I think $100 is a fair price for all the extras the PS3 provides. Way to go Sony!
i'm happy with the $299. i picked up a Slim at this price and it seems very reasonable to me. its great to hear Sony is doing well.
If they were really smart, they would drop the price by $50 and have a package with the move for $299 this holiday. Of course, what do I know about economics and marketing a new unproven product.
great to hear that Sony is finally making a profit. also, $299 is a fair price for that console. they can afford to hold at that price for a little while longer.
That's funny I read an article in PC World back in May that had nearly the same title. I thought "Wait a minute, hasn't GI already posted this story?" I was wrong, here's the link to the other article: www.pcworld.com/.../playstation_3_finally_profitable_sort_of.html
Maybe now I can convince my cheap-o parents to buy me one.
Glad they are FINALLY making a profit!
seems like a fair price, it is top of the line hardware that is being sold at the same price as the technologically inferior 360
Its good to see that Sony is catching up to some of the big losses it had earlier when the PS3 launched. I picked up my slim around the time it came out and have been very pleased with it. $299 sounds like a pretty good price point for what the PS3 offers. I mean just a blu ray player alone can be found for $150 so I think its a pretty good deal.