The lights are on
Two months ago, we learned all about upcoming open-world MMO APB's unique subscription pricing structure. The game is all set for release next week, but we've just learned some info on another revenue stream that developer Realtime Worlds will be exploring: in-game audio advertising.
A post on the official APB forums explains how advertising will work in the game. Essentially, one short in-game audio ad will play every three hours but only when you're switching between districts. If you stay in one district for more than three hours, you won't hear an ad until you switch, or if you switch between multiple districts in a timespan shorter than three hours, you won't hear ads while switching.
As far as has been clarified on the forums, it sounds like these ads will be for all users, regardless of whether you're subscribed for a month, 90 days, or 180 days, or if you're just running on a 20-hour time purchase.
It's an interesting decision, and reaction in the APB community seems somewhat mixed. Many forum posters seem fine with the decision as long as it helps ensure APB's success and the continued release of free add-on content, but some (naturally) are upset that there will be unskippable advertising in a game they're already paying a monthly fee for.
[via Big Download]
As long as don't change the game play I could care less between loading screen's.. But maybe this will help drive the price down, and the qualitiy up....
Thats not Cool!
As long as they pass the savings along to the subscibers and it's only during load screens and not game play. I just don't see why they need initial revenue from a game purchase, subscription fees, AND commercial revenue. Seems shady...
Doesn't seem like a bad idea, but it could easily get out of control. What I want to know is how long will the ads be. 30 sec, no big deal. A 5 min audio infomercial would be too much.
As if the time playing fee wasn't enough, now they gotta put mandatory ads in the game?
I'm telling you, when it comes to most MMOs, companies are concerned about one thing: money. Thats why the market is so saturated with sub par MMOs. Because it is relatively easy to make money off even a crappy one. Whereas non-MMO games need to sell a heck of a lot more to be profitable.
i am not getting it now. i mean i was considering it but not now DEFINATLY not now.
Guess it is not a big deal, but I do not like it nonetheless.
I wouldn't care. Just can't put the Shamwow guy on. If I'm drving a car ,after the ads done, I'll be laughing my ass off too much to NOT roadkill someone.
"90 days, or 180 days, or if you're just running on a 20-hour time purchase." I don't play MMOs so please don't hate me for asking, but do any MMO subscriptions work like pay as you go cell phones? Where you get to pay for X amount of hours and those hours aren't lost until you use 'em?
the payment for this game is absolutely absurd! it doesnt make any sense!
So after you shell out $50-$60 for the game you have to pay a monthly fee just to play it. That is why I have never and will never pley MMO's. If the game was free and you just pay for the Monthly fee then that sounds better, but not really different anyways. You just save $50 bucks that they will surely make on the online fees.
And so the inovation of ads in video games begins, how soon until ads appear on xbox and PS3 games when you play online between matches. pretty soon you won't be able to turn off your computor without watching a 3 minute ad. Seriously, it's getting ridiculus, and if this works then other games will start doing it.
I could see this as something that could potentially get out of hand. But then again, I just naturally don't really like ads in video games. Just my opinion.
As long as the continued quality is ensured, there really shouldn't be an issue.. If you're gonna decide to quit/not buy a game because of an audio add every three hours of continued play (I cant play any game for more than 2 hrs without needing a break)than you need to get over yourself. Like its really gonna kill you?
I don't think that the position that you shouldn't have to see ads since you already pay a monthly fee is valid. Television is a monthly subscription fee and there are ads all over it.
SWEET!!!! I always wanted to pay to watch ads which ask me to pay for a product!!!
cant you just F5 it??
not too bad of an idea. as long as EVERY add on is free
Unfortunately this may set a precedent of things to come....
I live by the Bill Hicks philosophy on advertising, if it's not helping someone who legitimately needs advertising support to survive, then they're just whores. We'll see what category they fall into.