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Microsoft Pushed "Combat Evolved" Subtitle Onto Halo
Many credit the original Halo with revolutionizing the FPS genre, but there was one key element that even the developers hated – the name. Not the Halo part, mind you...they were perfectly fine with that. It's the "Combat Evolved" subtitle that got thrown onto the box that the team at Bungie detested. Designer Jaime Griesemer elaborates in an interview with Edge Magazine.
"Oh, man...the subtitle. At the time, Microsoft marketing thought Halo was not a good name for a video game brand. It wasn't descriptive like all the military games we were competing with." As for the discussion with Microsoft, "We told them Halo was the name. The compromise was they could add a subtitle. Everyone at Bungie hated it. But it turned out to be a very sticky label and has now entered the gaming lexicon to the point where articles that have nothing to do with Halo get titles like 'Skateboarding Evolved'. So I guess in hindsight it was a good compromise."
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