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Activision Blizzard: PS3 Will Beat 360 In 2010



The mega-publisher believes that the PlayStation 3 will move a million more units than the Xbox 360 in calendar year 2010, according to its first quarter fiscal results. Activision Blizzard's internal estimates put the PS3 at 9 million sales compared to the 360's 8 million, though it still sees the Wii handily out-selling both at 12 million on the year.

The splits of which market segments made the company the most money this quarter is fascinating. PlayStation 3 GAAP [Generally Accepted Accounting Practices] revenue was $304 million and 23% of the total, not far back from Xbox 360's $384 million and 29%.  Wii sales accounted for only $136 million and 11%.

The MMO side (read: World of Warcraft) of its revenues dropped by $8 million to $306 million, and is now responsible for 24% all on its own. The company also expects "significant risks and uncertainties" due to the ongoing situation with WoW in China, where the government has imposed serious hurdles to the continued operation of the service.

Whatever problems may arise down the road from the Infinity Ward fiasco, the publisher is in good shape for the moment. The company's Q1 2010 statement touted record profits, pointing to continued strong sales of Modern Warfare 2 and its Stimulus Package DLC among others.

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Comments
  • Activision needs to know when to keep its big mouth shut, nobody likes you anymore!!!

  • this post never happened.....people cant take a joke.

    besides, why is activision worried about whether or not the PS3 passes the xbox. maybe they should be worried about putting out games that are actually good
  • Activision really shouldn't be saying anything right now, especially if they get this wrong then they are just gonna look more like a couple os asses than they already do

  • @mems

    Yes the Xbox 360 is awesome! I own one and love it! But the argument that the PS3 "has no games" doesn't hold water anymore. Not only does it HAVE all cross platform titles, it's got great AAA exclusives like Metal Gear Solid 4, Uncharted series, Little Big Planet, Heavy Rain, Infamous, ModNation Racers, Resistance, Killzone 2, God Of War 3, Demon's Souls. You need to get out of 2006 and back into 2010. The fact that fanboys like you feel the need to make comics like that is just pathetic and sad. It's like your trying to convert people to you Xbox 360 religion; it's seriously as if you worship the darn thing.

    That being said, I don't agree with this article. PS3 is too late in my opinion to pass up the Xbox.
  • we'll see how the year plays out

  • Good thing I've got both.

    Oh, and **** Activision.

  • Mems - Funny picutures, and great user name (My cats name :D)

    But... not true. You dummy...

  • Xbox 360 fanboys will trash Kotick and Activision as morons and liars, and will tell you he's not to be believed.

    PS3 fanboys will completely ignore Kotick's shady dealings, and take this validation as "proof" that their console is "better" than the 360.

    THERE, I just saved everyone alot of wasted typing space that would've undoubtedly been filled with fanboy logic and kindling for a flame war.
  • i don't know about this one. i love the ps3 and think it's reasonable to say it is a much more powerful, smooth running system. but it has never been able to beat Xbox360 in sales, and i don't believe it will any time soon. Even with price drops, firmware, move, and the slim models i don't think it's going to happen.

    but i will say that i bought two xbox360's before i bought my ps3 and they both broke. i think that's a small contribution to their sales.

  • @ mems,

    yeah no games at all! oh wait, only...

    Metal gear solid 4

    Infamous

    God of war 3

    Uncharted 1 and 2

    Little big planet

    Demons soul

    Killzone 2

    Heavy rain

    MAG

    Resistance 1 and 2

    SOCOM 4

    Ratchet & clank future: tools of destruction & A crack in time

    War hawk

    yakuza 3

    Motor storm 1 & 2

    Gran turismo 5

    white knight chronicles

    Time crisis 4

    And all the games that are not exclusive such as CoD4 GTA4 AC1&2 batman AA battlefield BC 1 & 2 Bio shock 1 & 2 borderlands fallout 3    and many others.

    You would be right if this was 2006, but it's not.

  • sorry to sound cynical, but don't they say this EVERY YEAR?

  • Staff

    I guess I should've known better, thinking that this wouldn't dissolve into console wars within ten comments. Ah well.

  • PS3 does have a better add campaign I think... but both systems have a bunch of heavy hitters on the horizon

  • lmao chill guys, its a joke. i just thought those pics were hilarous. for the record i own both and i love me some MGS4 and Uncharted 2 and infamous.

    teh internetz is serious business......

    BTW i didnt make those pictures, found em on the internet guys!
  • with halo reach coming out, that will boost 360 sales by a lot

  • One HUGE advantage the PS3 is the possibility of playing blue-ray discs.

  • Hard to make predictions with such a off and on year for both consoles. Guess we'll have to wait and see.

  • Can we just ignore Activision for awhile?

  • Xbox 360 has halo reach, fable 3 and crackdown left for this year. What does sony have left? sony blew there load already with god of war and heavy rain (mag was a failure). Microsoft and nintendo have plenty of great games still on the horizan so I expect sony to actually lose ground this year.  

  • there's no argument that the PS3 doesn't have exclusive titles, it's wheter they have good ones, and buy good i mean enough to justify a system purchase. but believe you me if i had the cash, i would buy a PS3, no doubt about it. unfortunately that is not the case. thats just me, the system has earned its stripes.

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