The lights are on
Today 2K Games announced that it has inked an agreement with Playboy that will integrate more than 50 vintage Playboy magazine covers and centerfolds in Mafia II (see screenshot above) that fall in line with the 50s motif.
“While most mob-inspired games’ emphasis is solely on action, Mafia II features a deep and compelling narrative that is embellished with a sophisticated, era-evoking atmosphere,” said Christoph Hartmann, president of 2K. “In partnering with Playboy, we are able to add a unique element of authenticity to the game by using vintage images from the magazine that illustrate the power of Playboy’s influence on the attitudes and culture of that generation.”
While most folks will hide these magazines under their beds or in the garage, the in-game magazines will be out in the open as an added decorative piece to the game's world. It doesn't appear that players will have a chance to interact with the magazines, which is unfortunate since people only pick up Playboy for the articles. Excellent reading material.“For more than 55 years, Playboy has been a part of America’s pop culture landscape, engaging its readers with insightful features, interviews and fashion spreads, as well as pictorials of some of the world’s most beautiful women,” said Playboy's editorial director Jimmy Jellinek. “Mafia II is set when Playboy first came into vogue and features characters whose style and attitudes mirror content from our early issues. We’re excited to bring an element of authenticity to the game that is unmatched in the men’s publishing category.”
Mafia II is set to release later this year. Check out the latest Mafia II trailer below.
hahaha. okay. whatever.
I think what they meant was "sophistimacation"
Nice
What is the point of having 50 palyboy centerfolds if you cant even look at the magazine???
They meant "to bring masturbation to Mafia II". Give me a break. No one reads it for the features, interviews, or reviews.
nothing more sophisticated then playboys openly displayed on a coffee table
Looks great! Reminded me that L.A Noire isn't the only Next Gen game to feature stylish mid 20th century Fedoras.
“For more than 55 years, Playboy has been a part of America’s pop culture landscape, engaging its readers with insightful features, interviews and fashion spreads, as well as pictorials of some of the world’s most beautiful women,”
Since when did Playboy have insightful features, interviews and fahion? I thought it was an advertisement magazine?
how exactly does correct playboy covers bring "sophistication" to something.......
Just what I need to compliment my pretend mobster experience: pictures of my pretend girlfriend.
Can't say I'm a Playboy reader, but I do like the fact that they are going so far for that level of authenticity. They could have easily faked it but the fact that they want it to be authentic says a lot about how devoted they are to making it a great game.
Please tell me this isn't why the game was pushed back to September.
I like the look of the trailer. So how could Playboy actually lend credibility to the 50's motif? Why not Johnny Walker Red?
The point is, having authentic PB covers doesn't bring sophistication to the game. It brings "sophistication." There's a difference. I don't mind this type of stuff in games. Yes, it's advertisement, but the real world is that way, why shouldn't a game's world.
Now if you can look at the centerfolds or use them as a distraction
Where's granturismo 5?
i cannot wait for this game. It is such a disappointment that the game is delayed.
okay...
yep, because when I think cultural impact, I think Playboy (sarcasm)
How is Playboy part of American culture?
On a second thought why are you talking about this Annette