The lights are on
Activision Blizzard’s always outspoken CEO, Bobby Kotick, took the stage at DICE and used his time to talk about the early days of his involvement with the company. Anyone looking for him to make provocative statements left disappointed. Instead, the assembled audience heard a humble Kotick speak candidly about why he does what he does.Kotick started out by joking that he didn’t know how he went from flying the X-Wing Fighter to being on the Death Star, referencing the shifting opinion that the company has experienced over the past few years. As Kotick tells it, one of his first moves at Mediagenic was to restore the company’s original name, Activision. When asked by the former head of the company why he wanted to buy Mediagenic, Kotick was stunned by the question. “To be honest with you, I don’t want to own Mediagenic.” He wanted Activision and its pedigree, which had been lost through a series of missteps. In contrast to Atari’s disdainful attitude toward developers in the days of the 2600, the newly formed Activision made a point to reward the people who created games, financially and by crediting developers for their hard work and creativity.As Activision failed and was rechristened Mediagenic, it had lost much of the magic. Kotick says he wanted to restore the company to its former glory and reestablish the independent thinking and creative spirit that it once had. The discussion between Kotick and the Mediagenic head then migrated over to the then-unreleased Super Nintendo, and Kotick showed off his technical chops. Asked what he knew about the business side of gaming, Kotick talked about his attempts to acquire Commodore with a partner after being wowed by the Amiga 500—an effort that ultimately failed after Kotick said the head of Commodore made it clear that gaming wasn’t something that the company was interested in.Kotick says he started playing games from an early age, and that it’s something that’s always been interesting to him. While he says that he’s not able to spend as much time with them as a player—citing his addictive personality—he made it clear that gaming is every bit as much a passion to him today as it was when he was younger.
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I'm really not to big on Kotick, but whatever.
I can't stand this guy! Just go away and stop milking and create different IPs
he looks like my landlord...lmao
This guy has to be the worst thing to ever happen to videogaming. EVER.
This is what happens when they give Pip the Troll a mic.
If this man was horribly mauled but a large animal i would cry tears of joy.
Kotick's death could only be a good thing for video games.
Why is this guy so hated?
This man pillaged my village, burned my crops and then salted my land.
Seriously, I know he's the most punchable guy on the planet, but really people need to get over it. If you don't like the guy, don't buy Activision products, simple as that.
Eh, I have to say that I used to totally despise this guy, but hearing the backstory makes me hate him a little less. Still not a fan though, his yearly franchise-sapping is bad for the industry. And he's one arrogant mother.
I love all the comments just reacting to the name "Bobby Kotick." I would hope that his comments are genuine in regard to fostering independent culture at companies. One of the big problems that results from corporate thinking is that "brands" become more important than quality. Companies acquire smaller organizations that were successful not because of their brand but because of the people and culture that allowed for synergy and creativity, but the corporation simply wants to capitalize on the brand name, so it imposes a different culture upon the purchased entity. Then morale goes down the tube with productivity and creativity along for the ride. Then franchises and companies get ruined because of incesant corporate meddling. Kotick seems to want to reverse this trend, which is good, because what makes Blizzard's games so awesome is that they've fostered a creative community through their culture. Altering that to simply maximize profits in the short term is foolish.
My hardened heart may have softened a little for this guy if his comments are sincere, but his is still extremely punchable :)
hahahahaa! good luck getting anyone decent to get into that competition.
"He joked that companies looking to sell out and make a lot of money, there are plenty of other publishers to work with—a gentle poke at EA."
He has some nerve spouting that sh!t considering what Activision now represents.
he's almost bigger than the pedestal
Don't care about what this guy says. He's killing the industry and is just a money-hungry, arrogant guy.
The next Fight Night should have this guy's face on a punching bag
I'm not a fan of all his moves as a CEO (particularly the merciless sapping of the Guitar Hero, Tony Hawk, and Call of Duty franchises), but he's been in the games industry forever and has a lot of interesting stories to tell.
I think Kotick is just a nerd with WAY too much money spearheading one of the best publishers around to an inevitable downfall, I love Activision, but with the recent decisions the company has made I am weary of their future. How long can they ride the CODMW and Guitar Hero wave...
I cant stand this ***
"Today’s Activision is much better at preserving the culture at the companies it acquires, nurturing them and allowing them to keep doing what made them appealing in the first place. He joked that companies looking to sell out and make a lot of money, there are plenty of other publishers to work with—a gentle poke at EA."
That is the exact opposite of what they do!
Q-Was Bobby Kotick a farmer before because he sure is good at milking franchises?
A-Of course not he's too fat to do Physical labot,
He reminds me of that republican senator who said "we came too America with vast natural resources (dramatic pause) and we must use them all" I'm not joking about it but that is what he does with video games.