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Women Make Up Social Gaming Majority

Social gaming. These two words are gaining speed in the industry whether most folks want to accept it or not. Most of us with Facebook accounts have already been exposed to social gaming. You're already either deeply invested in Farville, prepping turkeys on the fly in Cafe World, or simply don't care. Today PopCap games, the team behind Peggle and Plants vs. Zombies, released the results of a social gaming survey that has produced interesting results. The study revealed more than 24 percent of correspondents play social games regularly, bringing the social gamer population to 100 million in the U.S. and U.K. What's even more interesting is the average social gamer is a 43-year-old woman. In fact, more than 50 percent of social gamers are women.

This study shows that social gaming presents an opportunity to reach out to a larger audience, with this sector expected to generate revenues of $1B in 2010 according to industry analysts. Even though social gaming prevails on sites such as Facebook and MySpace, two sites popular among the younger crowd, only six percent of social gamers are under 21 years old.

Do you play any social games or know any avid social gamers?

Comments
  • I Swear to god if I get another farmville invite I will Start lobbing peoples heads off!
  • My mother is the worst.

  • My sister is obsessed with Cafe World. She called me while on the road once and asked that I log in to her Facebook account to take care of a few meals and serve it to her avatars because she wasn't going to get home on time to do it. I don't personally play these games, but from the overall positive response from my non-gamer friends, social games are obviously doing something right.

  • Duh...

  • I know lots of people who play Facebook games...unfortunately.  I absolutely despise and hate getting all of the Farmville and "Watch Fake Grass Grow" invites all of the time.  And while I understand that these games are "free" and people are still being employed to make them.  I really wish they would stop forcing people to try to get their friends involved in order to advance in their games.  All it does is make your friends unfriend you because they are tired of the invites all of the time.  

    The age thing does not surprise me, neither does the gender statistic.  The question that I think we should be asking though is, is anyone getting any work done during the day because of these games?

    Yeah...I didn't think so.      

  • wow

  • wow 43 year old woman really? and @cody i hear u man haha

  • Until someone told me how to block all the Farmville, Farm Town, Mafia II, Aquarium Stupids, Dragon Poofter, Jewel Abrasions, Fish Cafe, Haberdasher Simulator, Poker Buckets, Superhero Leotard Shop, and all those games where no one cares if a pink cow was on your farm, I couldn't even use Facebook. MySpace is just a lost cause and I refuse to even log in because of all the quarantining I'd need to do to have back to being halfway functional. I don't dislike the games, I dislike the people who play them and shove them down my throat. That kind of reminds me of a quote by Ghandi...

  • Cody, you know that from the settings on your FB account, you can turn off anything that has to do with Farmville to not appear on your new feed. I hate all FB games. They are a disgrace to all video games. Why can't people just buy a freaking console?

  • They're obviously doing something right, I can safely assume that it's the fact that it doesn't require 10 buttons to play, and all you have to do is click.  At least I think that's why it's so popular, a lot of people that are like omg theres too many buttons on the xbox controller, would probably play these.

  • Wow. Maybe people will play it less, knowing that they are playing with either their friends, or 43 year old women. Maybe I'll get a few less Farmville invites.

  • ...or their friends ARE 43 year old women

  • I don't know much about the games themselves, but i know lots of my friends play them. "Joe cooked a turkey! want some turkey? click here to melt your brain"

    i feel that social gaming is more business than gaming.

  • Cpt. Obvious here lol. Those facebook and myspace games are a freagin joke and they are making much cash flow

  • so I had to finally go and get a facebook account to "connect with old friends" so far all I have connected with are tons of wall messages about nonexisting farm animals....enough is enough!!

  • Every *** girl in all of my classes are playing Farmville. Every day. I just hope they get into CIV when it is released on Facebook.

  • Maybe this is because most social gaming doesn't have bullets?

  • I really don't see what the big deal is all about there really is nothing inherently wrong with the way the games play, are they pointless, yes.  But after getting caught up in it on Myspace with Vampires i quickly got bored, they work just fine and they are fun if you really have nothing better to do, but they just weren't for me, plus when you have a friend who's obsessed with them it gets annoying especially if they are a real life friend because then all they do is pester you about why you ignored their request...

    Also I would hardly call these games social, the only real social aspect of these games is getting more friends on your account that you probably won't have any real meaningful conversation with

  • lol my brothers around level 550 on mafia wars, tried playing it but it was lame.

  • i will not respect them with the term "game"

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