The lights are on
Thanks to enthusiastic World of Warcraft players shelling out a couple bucks apiece for an in-game Pandaren Monk pet, Blizzard just wrote a check for over a million dollars to the Make-A-Wish foundation. The company made good on its promise to send half of its profits on vanity pet sales to charity yesterday, February 16th, at a ceremony involving 15 wish children at its enormous fenced compound in Irvine, CA.“We've had a long relationship with the Make-A-Wish Foundation, and we're proud to support the priceless work they do for children,” said Mike Morhaime, Blizzard CEO and co-founder. “This donation also reflects the spirit and generosity of our players – their enthusiasm for World of Warcraft and for supporting a good cause made this possible.”If we're going to be nickel-and-dimed for virtual items, we're all for it going to a good cause. Now if Blizzard would just make a donation to the United Way using a part of its general WoW profits, we can pretend that we're grinding faction for charity.
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Wow, that's a really good thing to do.
Holy crap. That's wonderful! I was never a huge fan of Blizzard, but I sure do respect them now!
Ignoring the many elements in play on this sort of transaction, it's still a good thing to witness at any rate.
This is awesome, this is so great much respect to blizzard...
dam now thats good! food 4 less donates to charities to
Go Blizzard! Now one of the best developers also show they have a heart!
What? And they're also part of Activision! How did this happen?
I like it when big rich companies help people. This kind of thing needs to happen more often.
While I don't give a darn about any of the vanity pets, this is cool. Good on Blizz for doing something worthwhile with all the scrilla they've raked in off the pandaren and Lil' KT.
Good on ya, Blizz. Gets me good right in the ol' soul area.
Never played Wow. But thats awesome.
That hit me deep, Blizz, hit me real deep. Well played
Respect! This is awesome!!!
this is a great thing for them to do but it isnt really that much compared to their profits
I hate WORLD of Warcraft but I love everything else and blizzard has proved once again that they are the most artful and family friendly (up to debate I guess) company in existence LOST VIKINGS EFF-TEE-DOUBLE-YOU!
(now attack me Nintendo fanboys!)
good for blizzard, +2 Respect for them. the guy on the right holding the check looks like he is about to get smashed however.
They are PARTNERED with Activision not OWNED by them thay have creative freedom if they didn't we would already be playin' through StarCraft 13.
Um, that was like pocket change to them, and they did it just to get good press. Companies do it all the time. It doesn't mean they care.
Good on them! But I can't help but notice that if half of the virtual pet proceeds go to charity, then a grand total of about $2.2 million was spent on the darn things. Those are scary numbers O_O
thats a good thing.
woo hoo just to thnk thts techniclally us donating to them for buying there products