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Blizzard Donates $1.1 Million To Make Wishes Come True

News

by Adam Biessener on February 17, 2010 at 01:05 PM

6,468 Views

Thanks to enthusiastic World of Warcraft players shelling out a couple bucks apiece for an in-game Pandaren Monk pet, Blizzard just wrote a check for over a million dollars to the Make-A-Wish foundation. The company made good on its promise to send half of its profits on vanity pet sales to charity yesterday, February 16th, at a ceremony involving 15 wish children at its enormous fenced compound in Irvine, CA.

“We've had a long relationship with the Make-A-Wish Foundation, and we're proud to support the priceless work they do for children,” said Mike Morhaime, Blizzard CEO and co-founder. “This donation also reflects the spirit and generosity of our players – their enthusiasm for World of Warcraft and for supporting a good cause made this possible.”

If we're going to be nickel-and-dimed for virtual items, we're all for it going to a good cause. Now if Blizzard would just make a donation to the United Way using a part of its general WoW profits, we can pretend that we're grinding faction for charity.

Email the author Adam Biessener, or follow on Twitter, and Game Informer.

Filed under: News, world of warcraft, charity, children, blizzard entertainment, make-a-wish

Comments

sort by date:

by DarnellB. Wednesday, February 17, 2010 at 01:12 PM

Wow, that's a really good thing to do.
by NocensAstrum Wednesday, February 17, 2010 at 01:19 PM

Holy crap. That's wonderful! I was never a huge fan of Blizzard, but I sure do respect them now!
by eyros2k Wednesday, February 17, 2010 at 01:21 PM

Ignoring the many elements in play on this sort of transaction, it's still a good thing to witness at any rate.
by WudUKindly(o)A Wednesday, February 17, 2010 at 01:21 PM

This is awesome, this is so great much respect to blizzard...
by Billy Mays Wednesday, February 17, 2010 at 01:25 PM

dam now thats good! food 4 less donates to charities to
by Sev Wednesday, February 17, 2010 at 01:28 PM

Go Blizzard! Now one of the best developers also show they have a heart!

What? And they're also part of Activision! How did this happen?
by Conner Wednesday, February 17, 2010 at 01:30 PM

I like it when big rich companies help people. This kind of thing needs to happen more often.
by Frogman1975 Wednesday, February 17, 2010 at 01:36 PM

While I don't give a darn about any of the vanity pets, this is cool. Good on Blizz for doing something worthwhile with all the scrilla they've raked in off the pandaren and Lil' KT.
by Ghostpig Wednesday, February 17, 2010 at 01:41 PM

Good on ya, Blizz. Gets me good right in the ol' soul area.
by Threefitty Wednesday, February 17, 2010 at 01:52 PM

Never played Wow. But thats awesome.
by AngelA1Fly Wednesday, February 17, 2010 at 02:06 PM

That hit me deep, Blizz, hit me real deep. Well played
by Anthony Moreno Wednesday, February 17, 2010 at 02:10 PM

Respect! This is awesome!!!
by George Stancer Wednesday, February 17, 2010 at 02:12 PM

this is a great thing for them to do but it isnt really that much compared to their profits
by Chrisrolla117 Wednesday, February 17, 2010 at 02:20 PM

I hate WORLD of Warcraft but I love everything else and blizzard has proved once again that they are the most artful and family friendly (up to debate I guess) company in existence LOST VIKINGS EFF-TEE-DOUBLE-YOU!

(now attack me Nintendo fanboys!)
by JT Wednesday, February 17, 2010 at 02:20 PM

good for blizzard, +2 Respect for them. the guy on the right holding the check looks like he is about to get smashed however.
by Chrisrolla117 Wednesday, February 17, 2010 at 02:21 PM

They are PARTNERED with Activision not OWNED by them thay have creative freedom if they didn't we would already be playin' through StarCraft 13.
by Demon of Elru Wednesday, February 17, 2010 at 02:22 PM

Um, that was like pocket change to them, and they did it just to get good press. Companies do it all the time. It doesn't mean they care.
by Vote 4 Pedro Wednesday, February 17, 2010 at 02:24 PM

Good on them! But I can't help but notice that if half of the virtual pet proceeds go to charity, then a grand total of about $2.2 million was spent on the darn things. Those are scary numbers O_O
by RandomHero1014 Wednesday, February 17, 2010 at 02:31 PM

thats a good thing.
by SaintofGaming Wednesday, February 17, 2010 at 02:32 PM

woo hoo just to thnk thts techniclally us donating to them for buying there products

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Blizzard Donates $1.1 Million To Make Wishes Come True

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