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Nintendo Taps Beyonce For Style Savvy Savvy
Nintendo and singer Beyoncé Knowles are working together again after first teaming up for a campaign for Rhythm Heaven. Knowles, who is also one of the creators behind the Deréon clothing line, is working with the big N to promote the fashion game Style Savvy. In addition to appearing in a pair of TV ads, five of Knowles’ designs will be appearing in the game.
“Style Savvy is all about creativity and fashion, both of which are really important to me,” says Beyoncé. “I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Deréon designs added to the mix.”
Style Savvy is a game designed for young girls that lets players mix and match outfits, stock virtual boutiques and compete in fashion-themed competitions. The new ads are set to run the week before this year’s Nickelodeon Kids’ Choice Awards and during the event.
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