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Sega Veering Away From Wii-Based Maturity



Sega’s mature titles have commonly been critically well received and underachievers in sales. The publisher of MadWorld and House of the Dead: Overkill has not ignored this quandary, and has shared their concerns on a recent 1up podcast.

Speaking about Sega’s stab at the Mature market, studio director Constantine Hantzopoulos said, “I have to say that it was a space that was open and we took a gamble on it. We did some research, it said there was an audience out there.”

Regarding the console manufacturer’s involvement with Sega’s teen-rated FPS, he said, “I won't comment about Nintendo, they did champion The Conduit as a 'this is a Nintendo game.' And, you know, I think they did okay by us. At the end of the day, I just think that you're seeing kids are skewing much younger towards next-gen.”

"We put out some pretty decent content. I mean, House of the Dead: Overkill and MadWorld are great Wii games,” he continued. “They're both doing okay and at the end of the day we'll make our numbers - that's good. Conduit's done quite well for us. It's been slow burn. That’s the other thing you find out about the Wii. It's not necessarily first three weeks like most titles. And DS. It's a longer burn, actually.

"But that begs the question, are we going to do more mature titles for the Wii?" Hantzopoulos asked. “And it’s like, probably not. Look at Dead Space. We were stunned. That was my litmus test. Basically, it's like, okay, you got EA, who can put all the marketing muscle behind this, an established franchise that scored quite well on 360 and PS3. They should be able to actually hit this out of the park, right? We get numbers, real numbers aside from NPD, and I'm like, 'Woah.'"

The NPD reports that Extraction only sold 9,000 units between its late September release and the end of October. With EA’s space zombie shooter reflecting the same troubles as Sega’s rated-M titles, the grittier gaming scene on the Wii is started to look pretty grim.

[Via GameIndustry.Biz]

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Comments
  • That sucks

  • I listened to this podcast when it came out and just so people don't get the wrong idea he wasn't bashing the Wii. He just stated what we all know already. He also said that at about the age of 12 most kids are going for 360s and PS3s. The reality is that publishers made the games but people didn't buy them. Why would a company continue then to make those type of games for the system?

  • my theory is one formed from my own experience,you see i have a Wii,but also have xbox 360,now not everyone that got a wii first has a xbox 360,but a lot of my friends,including myself who got the xbox360 first,and then we got our wii's,would fall under this theory of mine...which is most of the mature games we play it on our 360's,and then we have our wii for those excellent first party games that can only come from a franchise like nintendo.so you see when i have the option for modern warfare 1 on xbox versus wii,i go with xbox.for new gimmicky,or zelda & smash bros.games you know where we go.now iam not gonna sit here and not admit that i have madworld!I even have manhunt 2,but i didn't get those the day they came out,cause i was probably playing something new on my xbox.i could play dead space:extraction,but i can just play dead space for xbox 360 & it looks nicer.it not a good thing but it is what it is.

  • See, this makes me feel a little vindicated, actually.  For a long time now, people have been trashing the Wii, calling it a system for kids that no serious gamer takes a second glance at, but this goes to show that that's not the case.  There have been serious games made for the system, and the fact is, they simply didn't do that well.  It's not like poeple haven't tried to make good games that are more geared towards adults for the system.

    And, ultimately, I see no problem with the Wii settling into a market for kids.  There are still plenty of amazing titles on the system that adults can enjoy.  And the Wii does something good for us.  I think many of us here can claim that our first game was something like Super Mario Bros., or Pong, or Duck Hunt, or something, can't we?  That being the case, can't we just look at the Wii as something like a first bike, with the training-wheels still on?

  • @RandomHero1014

    I have a friend, who can best be described as a Nintendo fanboy, that bought a 360 4 months ago and he told me while we were playing left 4 dead that he hasn't touched his Wii since. He's like you. He will be buying Nintendo games and might take a chance on a third party game here and there but it's hard not to say that the other two systems just have better offerings.

  • I own RE: Darkside Chronicles, Dead Space Extraction and HoTD: Overkill, loved em. But lets face facts, wii is marketed for kids or as i heard a gamestop employee say "more of a family console". Its a great setup for rail shooters (which go especially nice with mature themed games) but most of those are not for kids, at least not my kids anyway.

  • There's an audience there for Mature-rate Wii titles, but it's small, even if you consider yourself one of them. Anecdotally, I know a female coworker who has a Wii, my girlfriend's parents have a Wii, and my friends little grade school brother has a Wii. That's it. I'm not saying that's everybody, but that's pretty much the audience. And they all just play Wii Sports and Zelda.

  • I feel that the majority of wii owners out there are very young and can't buy there own games. Of course mom and dad aren't going to by madworld or house of the dead. I mean come on as parents they can't buy that stuff for young kids. But you put a cute game like wii sports out there and you have it breaking records. I think sega took a gamble by looking at the number of Wii's sold you would think that large majority would be intreasted in mature games. Wrong they are all casual gamers and games like extraction and mad world are hardcore themes that scare them away.It just goes to show the wii is just not the platform for mature games if you want to sell millons of copies  

  • sadness

  • I didn't buy Madworld or House of the Dead because they didn't appeal to me. Extraction I didn't buy because it is not a real Dead Space game its a rails shooter. Yeah they can call it a guided first person experience (or whatever) all they want, its still a rails shooter. I bought The Conduit, that was decent, a little bit. I heard Shattered Memories is pretty good, still didn't buy it. Yet, the only truly awesome Mature game on Wii is No More Heroes and by extension its sequel will probably be even more awesome. I think Sega didn't truly understand the Wii audience. Madworld, too bloody, House of the Dead, too much foul language, (I think it had most F-bombs in a single game) and EA, well they just produced something no one really wanted, another rails shooter. Is the mature Wii market doomed? Well Sega was its biggest supporter so most likely. Hopefully all is not lost and they scale back their efforts to grittier T rated games like their finacially successful game, The Conduit, and go that route. Maybe they'll give the market one more shot for a mature game this year, but its big three attempt largely failed. Its sad but true.

  • I know that the average person probably doesn't own 2 or 3 consoles but most of the people I know - they do.

    If my friends have an Xbox 360 and a Wii (several of them do), why would they want to play Deadspace on Wii when they already played it on Xbox 360? The motion controls? Eh.

    Now let's look at House of the Dead: Overkill. My same friends have the two mentioned consoles. On Xbox 360, they can get Resident Evil 5 and/or Left4Dead 2, which are both really great zombie games. House of the Dead: Overkill? Pass.

  • I havent touched  my wii in almost a year

  • We have no one to blame but ourselves....

    I do have to agree with the comments, however, that speak to the Wii being looked at as 'something else' within the console realm.  Rather than buying it for their core games, most hardcore gamers own a Wii simply for the occasional Metroid, Zelda, or Mario game with a smattering of MarioKart and SmashBros Brawl thrown in when they feel the itch.  They didn't buy the console for their top-tier game experiences.  They own a PS3 or Xbox360 for that.

    Seriously, if you owned a Wii and a 360 in October would you have been saving your cash for Dead Space Extraction?  Or would you rather have bought Borderlands, L4D2, or Modern Warfare 2?  Which sounds more exciting?  Answer = any of the above that are not Dead Space Extraction.  

    New Super Mario Bros Wii sounds compelling, simply because you can f-over your roomates/siblings, but no one is going to beg mommy and daddy (or their significant other) to get Dead Space: Extraction in their stocking.  In fact, wouldn't you be kind of pissed to get Dead Space: Extraction as a gift?  I know I'd have been looking for the gift receipt...

  • Looks like my Wii will continue to gather dust

  • I really hope that publishers and developers think this through before officially deciding that mature titles won't sell on the Wii.

    Also, this is an extreme comparison but - saying that Deadspace Extraction should sell because it's a Deadspace game is like saying that Metroid Prime Pinball should sell because it's a Metroid game. It may be a Deadspace title, but like xghost777 said, it's a rail shooter.

    On a related note: There is an exception to the rule. The one company that seems to get away with this is Nintendo. Mario titles sell really well. However, I will say that most of them are actually really good and they're not just "slap Mario in it and it will sell" games. Mario Kart, Mario Party and Super Smash Bros. are all great Mario franchises. Heck, even Mario RPG on Super Nintendo was a hit! It seems like Mario = Success (most of the time).

  • You cannot sell expensive time consuming games on a platform build for kids. If Nintendo would focus mainstream then maybe their system would have a catalogue of games to go with it. (By that I mean titles people buy, not the highest grossing catalogue of crap)

  • I pretty much just play my Wii for Mario and Zelda games, and I love the Virtual Console. I'm very happy with the system. But when I want to have a more mature, adult-like experience, it just seems natural to go to a system that's going to have the best graphics and sound. My PS3 offers games that give a realistic, movie like experience. That doesn't mean the Wii is incapable of offering darker, grittier gaming experiences, but when given the choice, why go with the system that is obviously dated in nearly every respect? Just because the Wii suddenly has a good M rated game, it doesn't make me want to rush out and buy it. I still take the time to see what is available on the PS3. At any given time, the PS3 is going to have the M rated game I'd rather spend my money on, so that's exactly what I do.

    I bought House of the Dead: Overkill and loved it. Dead Space would probably be excellent as well, but I'm waiting to purchase it when the PS3 isn't offering something I'd like to have even more. I don't see that happening any time soon.

  • That's why I have a ps3.

  • I havn't touched my wii in quite a while. When I go back to it in a while, it will be only to finish Legend of Zelda: Twighlight Princess and Metroid Prime 3: Corruption. I got me a 2nd PS3 for Christmas so now I have one at my own home, and I just find better games on the PS3. The wii has only really given me rail shooters and beat 'em up style games. It's sad, but the most I play the wii now, is at a gameclub at my school, where we play SSBB.

  • It is all your faults. You screamed and cried that you wanted Hardcore games for the Wii. You went to forums and yelled at Nintendo and third party publishers for ignoring you. You made yourselves heard and when the time came to show up to the party, you ditched them and turned away. I love me 360 and PS3 just as much as the next Gamer, but I do not play favorites with them, and everyone seems to forget about the good hardcore Wii games.

    On DAY ONE I was at the store purchasing Mad World, House of the Dead: Overkill, The Conduit, and Dead Space: Extraction, Deadly Creatures, etc. I was not going to be a liar. I asked for them and they supplied, and it seems that me and only about 30,000 other listened. Now, no one has the right to complain anymore, because we had our chance. Ya' Blew it.

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