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Video Games Are U.S. Army's Most Powerful Recruitment Tool

Call of Duty: Modern Warfare 2 met instant success when it released just before Veteran’s Day this year, selling 4.7 million units the first day. While millions rushed to play a game based on military combat, roughly 70,000 young Americans chose to join the Army last year. Another game not quite as popular, America’s Army, was developed by the U.S. military to aid in recruitment and in order to play, you have to register your information through the Army’s recruitment website. According to The Washington Examiner, it appears to be working.

The article cites a 2008 MIT study that found “30 percent of all Americans age 16 to 24 had a more positive impression of the Army because of the game and, even more amazingly, the game had more impact on recruits than all other forms of Army advertising combined.”

An Air Force colonel cited in the Examiner article said young recruits who are avid gamers with minimal training and experience are “naturals to the fast-moving, multitasking nature of modern warfare.” It seems war-based video games have inadvertently helped train people to become better warriors, so it makes sense to use video games to build interest in the Army. What do you think? Is recruiting for the military through video games the right way to go?

Comments
  • that's cool.

  • MW2 came out after veterans day.

    lol because I went to toys r us when I was 12 and the cashier told me to check this out.

  • It's perfectly all right for them to do this. They're openly admitting that its for recruitment purposes.

  • lol the game practically do already

  • OK this is my opinion the WAR is not a video game, if you get killed you definitely NOT going to RESPAWN anywhere near a CHECKPOINT, you only got one life to live and you have a family, and only to think if you go to war and just get killed by a little tiny bullet, i prefer to kill my time playing video games, staying with my family, friends, working, studying, go to clubs, beach etc.... If you want to fight for someone fight for yourself and your family, and your family is not USA ,i mean your true blood family, and when i mean fight is not going to war is just to help them live their life and yours better. Take care all of you.

    PSN:manta005

  • if they were trying to mask the recruitment purposes I would be kinda angry. But when they openly say its a recruitment thing, I'm 120% cool with it.

  • Having been in the Army, the game may help you understand what to do but actually doing it in that instance is completely different.  You don't think the same way with real bullets flying around you.

  • An Air Force colonel cited in the Examiner article said young recruits who are avid gamers with minimal training and experience are “naturals to the fast-moving, multitasking nature of modern warfare.”

    These are the good points of the article, but do these young recruits have a firm concept of DEATH?  I hate to know how many times I died in MW2 in the snowmobile scene!  lol.  But it was a quick restart from the last save point.  Not a big deal.

    Real modern warfare is a BIG DEAL, because there are no save points.  You can't replay the mission.  In most video games, you are not concerned about any collateral damage.  But that is an unnecessary evil in any war.

    I'm glad video games are helping get people interested in our military, because I'm very thankful for those that serve our country- past and present.  Those people just have to accept the reality of war.  Hoorah!

    "The quickest way of ending a war is to lose it."

    George Orwell (1903 - 1950)

  • I personally think this is disgusting. The military relying on video games to recruit young kids into their war machine. Are recruiting numbers that low? I'm curious to know how many of these recruits are Black or Hispanic. I know it's a bit out of place talking world politics on a gaming forum, and I'll probably come off as a hippie and get flamed, but I just have to say this:

    If you or someone you know are considering joining the army...DON'T. You'll basically be cannon foder for the next devilish war (Iran). My father served in the first Gulf War, and has fallen victim to "Gulf War Syndrome". It's no coincidence that our boys are coming back from over seas and getting sick, or killing their families. Look up the statistics. If you want to keep your humanity, don't sign up to fight Israel's....er, I mean the US's unjustified wars.

    It's sad to think that in a few years some desensitized teenager who loves blowing up "video game terrorists" is going to be weilding a M16 around in a real life war situation. The movie "Toys" comes to mind when I think of that.

    This article states "It seems war-based video games have inadvertently helped train people to become better warriors, so it makes sense to use video games to build interest in the Army". I personally like to think war-based games are preparing me for urban-guerrilla warfare & Martial Law, when the Rahm Emanuel tries to pry my guns from "my cold, dead hands".

    Ooops, I think I struck a nerve...don't ban me!

  • If everyone chilled at home and played video games all day we wouldn't need war.

  • Cool but there is no way you should think that war is like a video game. Even the military says that.

    Cool to hear though.

  • Ok I'm fine with recruiting through the use of video games as long as they are not doing it in secret.  But!!  There is a big difference between holding a controller in your hands and holding a gun in your hands.  One can actually kill a living breathing person (well I guess a controller can too if you really try but that is not it's intended purpose).  In real life there are no check points or extra lives.  When you die, you die.  Using someone's ability to do very well in combat video games to gage their actual combat capabilities seems pretty naive.  The relationship between both seems to be very vague but that is just my opinion.  My question is this; Why are these gamers actually joining? Is it because they want to serve our country? Or is it because they just want to shot people?

  • I think that it is an interesting consept and may be a good way to draw people closer to looking towards a career in the military, but I also think that some people could be mislead considering that it just a game and their not getting the real experience of combat only a small glimpse.

  • That's stupid...just because somebody played a war game they think really life war would be that exciting? not really.

  • if anyone thinks modern warfare games represent reality, they are going to be very dissapointed.  or dead.  have fun idiots.  

  • Somewhat a good way to recruit in a sense, but hands on training outweighs playing a game on the couch. Though video games like Modern Warfare 2 do encourage some to want to join the US Army it's not necessarily going to make you a better soldier. It does help simulate real life events that you may experience out in the battlefield. As with all methods, they all have their ups and downs.

  • This is why I have always boycotted, and will continue to boycott war games. Violent actions, whether individual, religiously organized, or state sponsored, all equate to terrorism. If you kill for a god, you are a terrorist, if you kill for the state, you are a terrorist, there is no difference except the official title of the manipulator. I look forward to the day when all violence is contained within a virtual realm, and the masses wake up to the fact that they've been manipulated into accepting and/or carrying out violent acts, only to serve the greed of the rich and powerful for far too many centuries. That day may never come, but that won't stop me from working towards such a future:)

  • lol i am not joking when i say this: call of duty 4 made me want to join the army, and i still am thinking about it.

  • thats totally fine. People who just want to play the game will play the game, and people who played the game who strive for a real combat experience will join the army. thats fine with me, especially since they aren't secretly recruiting people through the game. They openly state that its a recruitment thing, thats totally fine as long as we know whats going on and are aware.

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