The lights are on
Today EA announced that it has acquired Playfish, a creator of social networking games, for $275 million (plus $25 million in equity). Playfish will work within EA Interactive, a division focused on web and wireless.
"The industry is undergoing dramatic transformation and joining EA is the ideal opportunity for us to push forward our goals to lead in the social entertainment evolution on a faster and much larger scale," said Kristian Segerstrale, CEO and co-founder of Playfish. “EAi’s vision and entrepreneurial culture are consistent with our own and together, we are in position to be the company that defines new and innovative connected experiences that will change the way people play games.”
Playfish has more than 150 million games that span across Facebook, MySpace, Google, Android and iPhone. Some of Playfish’s more popular titles on Facebook include Pet Society, Restaurant City and Country Story.
“Social gaming, with its emphasis on friends and community is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space,” said Barry Cottle, senior vice president and general manager of EA Interactive. “EAi has been successfully leading the charge for EA, and with the addition of proven expertise from Playfish, their broad consumer base and strong game brands, we’re moving ahead aggressively in our plans to lead in the category of cross-platform social entertainment.”
EAi has a few games on mobile platforms including Rock Band, Madden NFL10, The Sims and Tetris so it will be interesting to see how this acquisition might affect their presence on mobile and social networking platforms.
What's the point?
EA is taking over the world - do we submit or do we fight?
I'm happy for EA and for the opportunity granted to Playfish. I'm really excited to see this shift to social gaming. The industry is definitely changing.
Activision could take over Zynga, lol.
I hate EA now, their taking over the game industry, soon they will be the publishing company of almost every thing that involves games, they dont care about the gamers, all they wont is money and not have to work for it they just sit back and watch the money flow right in there pockets.
way to waste your money on dumb crap
just as long as EA is just looking to help fund, semi-independent game developers that otherwise wouldn't have the money to make games as well as they could with more $. good dev's selling games is good so why change of the formula? just pitch in and cash in :)
I scoff at this. You lay-off to acquire the second most successful social gaming company (next to Zynga)?!? You GOT to be kidding.
Next: The pets in Pet Society will have plumb-bobs over their heads.