The lights are on
Left 4 Dead was a huge release for Valve last year. It was the fastest selling game in the company's history, and according to the company's press release it was also the best selling new IP for both the PC and 360 in 2008. With those hefty achievements in mind, it's no small wonder that Valve is stopping at nothing to spread the news about round two of the zombie apocalypse. What's the tab for the ad campaign, you ask? Try $25 million.Valve has good reason for nearly tripling advertising expenditures since the first Left 4 Dead. "Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history," said Gabe Newell, president of Valve. "Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers."300 percent is more that 100 percent, in case you were curious. It looks like Valve is set to match their advertising with their projected pre-order sales. The selected venues for the video game peddling will be Monday Night Football, UFC broadcasts, billboards, and popular gaming websites. If Valve was really serious about tapping into the zombie survivalist demographic, they'd be better off advertising in army surplus stores and the local Cabela's.The house that Gordon Freeman built truly has a monster on its hands. We'll know come November 17th whether or not the $25 million will make Valve's optimistic projections ring true. That money sure would buy a lot of painkillers and med-kits, though.
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I'm sad to say this, but I'm sickened by the time and money Valve has put into this.
Team Fortress 2 is the least of their concern, and to the plight of many gamers world wide, its not going to get better.
Hopefully when the Left For Dead thing has died, they will finally give us Episode 3, and fix some issues with TF2 that a lot of people have problems with.
Yes the game will sell a ton, but I will not want it, simply because of the type of community that L4D has created.
They already had my money before the ad-campaign. I believe they are giving customers $5 off then they pre-order as well.
I hope they invest that same amount of money in ACTUAL DLC and READ GAME ADD ONS. Cause if they do what they did in L4D, I swear i will never buy a VALVE PRODUCT again.
If Left 4 Dead 2 is half as good as the first one, its a well spent 25 mill. The first one is amazing, and if they put in a party system and more guns it will easily sell.
That's hella scratch man...but the market is prime for it.
-Zombies are the new black-
You have to remember what other game is coming about within that week. That's right, COD Modern Warfare 2. All I think Valve is trying to do is remind the people that their game is coming out that month too. If anything it will help boost Christmas sells. Good move on Valve's part.
men left for dead 2 is going to be soo freaking sick i cant wait for that game to come out and oh yes my friends the game will definately sell no doubt about that men
this game is only second on my list to modern warfare 2 this year
Well, I enjoy playing L4D even now playing versus mode a lot. I really hope it will be fun for the 360. I have two games in mind for winter, MW2 and L4D2 (Which was a maybe) I think I may give L4D2 a try though. So maybe the $25 mil campaign ad will get to me. :P
I am curious does anyone have a preference to which is better, PC or Xbox360 for LFD2? I am planning on purchasing for 360, but I have played CoD4 on 360 and PC and I like PC more so IDK.
I wish Gabe Newell wasn't such a fanboy. On the other hand, at least I can still play the game on my friends' 360's.
I don't really get why gaming companies are spending so much in add campaigns when most of the gaming population pre-orders the games they want and they couldn't care less about ad's. I'm willing to bet about 75% of the people that are going to buy Left 4 Dead 2 have already pre-ordered it.
lets just hope this move works....$25 million can make another left 4 dead..ill still buy it..hahaha...:-)
haha kristopher i saw the trailer for Zmobie land and i thought that exact same thing :) hahah
I don't think they have to spend that much money. Almost everyone knows about Left 4 Dead 2.
Wow, thats a hole lot of money, but the result of it will ofcoarse compensate.
Aweome i heard this game pwnzz
With a budget like that, I hope to see some great movie-quality commercials like Halo 3 and Halo 3: ODST! I can lead their campaign right here - ahemm. Zombies. You love it. Buy it. Nuff said.
No autographs please, just throw money.
I have played the first one. And i loved it. It was amazing i hope they have stronger zombies thoe.
Same here zombieland did feel more like dead rising because of the some what same humor both of them took.