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  • Blog Post: Activision CEO Discusses The Pivotal Role Of Sledgehammer Games

    This year marks a big change for the Call of Duty series. The inclusion of the new primary developer Sledgehammer Games into the classic Treyarch and Infinity Ward rotation allows the games to be built in three years instead of just two. So what does this mean for fans? While visiting Sledgehammer Games... More
  • Blog Post: Feeding The Cash Cows: Activision's Approach To Game Brands

    With an origin in the world of creative advertising, the current CEO of Activision Publishing Eric Hirshberg has a unique perspective on the gaming industry. While talking to Hirshberg about the upcoming Call of Duty: Ghosts, we also spoke with him about his roots in advertising and what lessons he is... More
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