The lights are on
With an origin in the world of creative advertising, the current CEO of Activision Publishing Eric Hirshberg has a unique perspective on the gaming industry. While talking to Hirshberg about the upcoming Call of Duty: Ghosts, we also spoke with him about his roots in advertising and what lessons he is applying to the world of games. While Call of Duty became a juggernaut before his entry into the industry, Hirshberg was critical to the launch and subsequent wild success of Skylanders: Spyro's Adventure in 2011.
Watch the video interview below to learn more about Activision's approach to cultivating successes like Skylanders and how that affects the future of Call of Duty and Destiny.
To learn more about Activision's biggest upcoming game, click on the hub below to see exclusive videos on Call of Duty: Ghosts.
Email the author Ben Hanson, or follow on Twitter, and Game Informer.
WTF is wrong with Spyro???? it looks like his retarded brother
Perfectly put title.
Oh my Jesus why did you have to show that God-awful picture of the thing they turned poor Spyro into?! Can't believe nobody has thought of putting some real creativity and thought behind a Spyro reboot for next-gen, there's plenty of gamers like myself eagerly awaiting the epic return Spyro so much deserves.
"Yeah. We plan on cashing in and releasing one every year."
Damn you Activision! Damn YOU!!!
THAT IS NOT SPYRO. WHAT THE *** IS THAT MONSTROSITY
Oh, wow. Seeing that sexist Uncharted ad again reminds me why I never played that series. Or got a PS3 for a long time for that matter. (Because Sony seemed like a bunch of pr***s. Don't agree anymore, but there you go.)
Not the Spyro I am used to, but they have a formula that is working!
Nothing about Skylanders makes me want to play it. However, They must of done something right. Maybe I'll check it out someday. someday........