The lights are on
Earlier this week, when Sony announced the Vita TV, I was vocal in my skepticism. The device has a number of shortcomings that even its price (approximately $100) can't overcome. The biggest problem though, is that the messaging around the new hardware has already been framed in the wrong way for consumers outside of Japan.
Sony has created an interesting conundrum for itself. By launching the PlayStation 4 in Japan after the Vita TV (and after 32 other territories will have the new console), the company can't use the tiny box's most impressive feature as a key selling point. Sure, playing Persona 4 Golden, Soul Sacrifice, and oodles of PlayStation 1 games on my TV is a bit appealing (especially when you can just pop out the memory card and continue on the go). That's not enough to motivate my purchase, though.
No, what might get me to open my wallet again for Sony is the promised PlayStation 4 remote play feature. My office, where my PS 4 will eventually live, has seating for one in front of my television. If I ever wanted to play with someone else, the console would need to travel downstairs to the family room.
Assuming that the remote play features work as advertised (something I'm skeptical about given the current state of PS3/Vita remote play performance), being able to access the PS4 from my family room would be of significant benefit to me and many others. It might be enough to get me to spend another $100.
The design of the Vita TV is sleek. The feature set is about convenience rather than competition (it tops out at 1080i and 2ch audio). Sony's first marketing volley with the Vita TV is designed both to fit within its hardware rollout for the PlayStation 4 and for an audience with different tastes.
Sony will have work to do if it decides to bring the Vita TV here. The conversation has already been framed in a way that doesn't fit the North American market, and it will take considerable effort to reposition the device. The marketing message will have to show the Vita TV as a PlayStation 4 accessory with standalone features and not the other way around if Sony is to make a splash on our shores.
Email the author Mike Futter, or follow on Google+, Twitter, and Game Informer.
sounds like waste of time to me. just my opinion handheld games are excatly what they are ment for, to play while u watch ur kids or when ur wife is watching her shows no more no less thats just me though lol
My biggest problem with this is memory. If it had a larger built in memory I would be more willing. The 32GB card I paid $80 for has long since been filled and even offering a 64GB card at $100 doesn't help since it basically doubles the start up cost. The desire to have gamers buy over priced memory cards and buy up digital content works against each other and only hurts sales of the product.
i wouldn't be suprised at all if they didn't bring it over , if they did tho i'm probly get it , that said i rather just be able to stream vita games to my ps4 since ps4 can go to vita honestly
It's $100 for a reason. The memory simply stinks. Plus, isn't this just cannabalizing every feature that the Vita already has? Most of the games announced for it are just playable on PS3, and you can't deny that there's an extremely small group of people that have a Vita but NOT a PS3. Small enough not to even bother with this. At least the 2DS has an age-market to cater towards, this has nothing.
let's wait and see...
i would by one just to access my ps4 in my back room, and being able to plat vita games would just be a nice extra
it's just like apple tv, but even more pointless.
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I, for one, am excited. I hope they bring it over here.
Mike Futter, your addressing Vita TV in such a narrow market. Sure Vita TV, as of right now, shows some concerns as an accessory to the PS4. However, Vita TV as a $100 console for gamers to play Vita games on is a system seller for many. I'm not one for mobile gaming, and I didn't get a Vita. But I would drop $100 bucks for a console that gets as much support as the Vita does.
that remote play is a good idea