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We Are Rebels: The Business Of The Witcher And CD Projekt Red

Based in Warsaw, Poland, CD Projekt Red has quietly become one of the most beloved studios in the gaming industry. The game development studio is housed under the larger CD Projekt company that also distributes Disney films in Poland and runs GOG.com. Based on the Polish novels, the Witcher license has given CD Projekt Red an opportunity to create mature RPGs that have garnered high critical praise and a devoted fanbase. Partnering with publishers like Atari and Warner Bros. in the past only to help distribute their games across the world, the studio puts a strong emphasis on creative independence.

Watch the video below to learn from the vice president of business development at CD Projekt Red how the studio acquired the Witcher license and how they are funding the massive project that is The Witcher 3: Wild Hunt.

 

To learn more about The Witcher 3: Wild Hunt, stay tuned to our hub below for a full month of exclusive video coverage.

 

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Comments
  • It's amazing how diverse the industry is-from these guys, to 343, to Grasshopper-I love this industry. :)
  • Videos every day? Good job, Hanson.

    EDIT: I had no idea CD Projekt ran Good Old Games.
  • I recently purchased Witcher 2 on sale on Steam, and I must say it is an enjoyable and impressive video game. Looking forward to the next installment.
  • Historically i have not had the best time with open world games. Hopefully this game will change my opinion. I loved the 2nd and am absolutely looking forward to this.
  • I laughed when he said something about competing with D2 - Witcher 2 was a much much better game even with the original short third chapter than D2.

  • just got out of a flame war at ign. this community is so nice compared to ign's.
  • I truly hope CD-Projekt is never bought out - it's a beacon of hope and paragon to all independent game developers.
  • I hope they make the gameplay more appealing because the only reason i haven't bought Assassins of Kings is because the combat looks kinda lame i know story is awesome but for me the combat looks not so fun lol
  • I love GOG.com.

  • I enjoyed The Witcher 2, but I think it left some things to be desired. Like a true "open world", and those creature hunting missions were a bit same-old same-old. I hope CDPROJEKT realizes this and improve the next title...
  • Loved Witcher 2 so really looking forward to more news about Witcher 3.

  • I have nothing but respect for CDProjekt RED. Hope they keep up the amazing work!

  • They're doing in the right way.

  • Just picked up assassins of kings this weekend. Really enjoying it, but I suck at the combat portion lol.

  • What a cool and humble guy.

  • I like his mantra, hope other companies can find more love for the game and just not the profits with overpriced dlc

  • Yeah, let me tell you, the game was awesome and so was the music.

  • I for one am completely in love with this company. They make great product and games specifically aimed for mature gamers.
  • Gents, i salute you.

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