New intellectual properties are a dangerous business. A lot of time and work could lead to massive success and assured future prospects in the world of video games. Alternatively, it could lead to catastrophic failure and a scramble to make up for lost time.

New IPs aren’t necessarily rare. They are almost as common as a game with a two or a three after the title; we’re just overly aware of sequels and games based on existing franchises because they are the easiest to promote. During this era of video games, we have seen a lot of new IPs succeed and become some of our favorite franchises, while others have spelled disaster for their developers. Here are the ones that have succeeded (I believe rightfully so), the ones that should have (It saddens me that they didn't), and the ones the failed .

The Good

Assassin’s Creed - Assassin’s Creed actually had a bit of a rough start. Strong marketing behind a pretty game couldn’t help a franchise starter that some loved, many liked, but others hated. The game looked great, but had almost no variety, and a story that ended seemingly just as it started. By the time the second AC title rolled around, Ubisoft had addressed the complaints and delivered an amazing science fiction romp grounded somewhat in history. It’s now one of Ubisoft’s strongest IPs. We’re likely to have sequels well into the next generation of consoles, whenever that may be.

Gears of War - I don’t think anyone ever doubted that Gears of War was going to be a success. It only took a few minutes of gameplay footage and someone reassuring you that, yes, that is actual gameplay, to know that this was something everyone wanted to get their hands on. With Gears of War 3 marking the end of the series (or is it?), it’s likely that Epic Games is prepping its next generation-defining shooter with burly muscular soldiers.

Dead Space - The original Dead Space won on a spot on the cover of Game Informer magazine when it was first revealed. It filled the spot left in our hearts from Resident Evil 4, and good horror action gaming in general. It also had a science-fiction space twist. I’ll never forget the opening sequence, pulling up to what was left of the USG Ishimura, as sunlight spilled into the darkened cockpit. It only took a few seconds to realize that Visceral Games had crafted a fright-filled success, and it only took a few hours to know that you wanted more.