HQ recently announced their intentions to push the shipment of Saints Row 2 back two months. Citing product quality and marketing concerns, the delay will move the anticipated release till October 14. Speaking to Reuters – Bob Aniello, THQ’s senior vice president of worldwide marketing – assured readers that pushing back the game would not affect the 2009 fiscal year.
"Product quality is a huge driver of a game's success and this move allows us to polish the game. The game is done, it's about polish," Aniello said in an interview with Reuters.
He also touched on the marketing implications of the decision. “There is a bigger trend within the industry to build big marketing events within a bigger time window. This allows us to lead up to the holiday timeframe,” Aniello concluded.