oday The Sims franchise hit another milestone on its path to world domination – reaching over 100 million units sold world wide. Sold in 22 languages and available in 60 countries around the world, The Sims has done quite well since its launch in 2000. In celebration of the event, Sims fanatics can visit TheSims2.com on April 16th to receive an exclusive
 commemorative outfit for their digital character.

Ron Humble – Head of Studio for the Sims Label – thanked players for helping them reach this achievement. “At this milestone, we want to thank players of The Sims everywhere for making The Sims such a worldwide phenomenon. The Sims has been an interactive experience for people around the globe to explore their passion for creativity and we’re thrilled to be a part of that. From building houses and relationships, from the first kiss to a toddler’s first step, from kitchen fires – and even visits from ghosts, players have told more than 100 million unique and fun stories!”

President of the Sims Label – Nancy Smith – gave insight into why the world of Sims is so well received. “The Sims is truly unique in the world of interactive entertainment because it attracts creative people around the world of all ages and both genders. Because of the open-ended creative freedom that players experience with the game, The Sims has universal
 appeal like no other game franchise. We thank players everywhere for their creativity, sense of humor and strong sense of community that has made The Sims the cultural phenomenon it is today.”

EA sent along some fun facts with their celebratory announcement, including what 100 million copies of the Sims would look like in person. Evidently, 100 million copies of The Sims lined up end to end would line the perimeter of the Wembley football pitch over 115,000 times. The mental image conjured by this fact puts the puts The Sims’ massive achievement into perspective.