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GTA IV: Biggest Entertainment Release Of All Time

e can’t say we didn’t see it coming. Today the official word from the Guinness Book of World Records confirmed Grand Theft Auto IV as the biggest entertainment release of all-time. The newly-released figures highlight GTA IV’s crushing victory over its competition – selling 3.6 million units and earning $310 million its first day at retail. The achievement gained the record for Highest Grossing Video Game in 24 Hours as well as the Highest Revenue Generated by an Entertainment Product in 24 hours. Translation? GTA IV earned more money in its first day than any previous media release – even blockbuster summer movies. While it is true that a movie ticket costs significantly less than a video game, the figures are still staggering.

Guinness took the time to detail the closest competition below:

  • Fastest-selling video game in 24 hours: Halo 3 at $170 million
  • Fastest-selling theatrical movie in 24 hours: Spider-Man 3 at $60 million
  • Fastest-selling book in 24 hours: Harry Potter & The Deathly Hallows at $220 million

Interested in more fun facts about the video game industry? Check out the Guinness World Records: Gamer’s Edition 2008, available in bookstores now for a retail price of $19.95.



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