A Games today unveiled Battlefield Heroes, an all-new free-to-play cartoon-style shooter that will bring Battlefield-style gameplay to an all new mass audience. Available for download at battlefield-heroes.com this summer, Battlefield Heroes is EA's first title that is offered for free, and features a built-in matchmaking system for fair play. Developed by DICE in Stockholm, Battlefield Heroes is EA's new web-focused free to download, free to play business model which generates revenue through
 advertising and micro-transactions.

"Online gaming garners a massive audience," said Gerhard Florin, EVP Publishing Americas-Europe at EA. "People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play."

Battlefield Heroes is a brand new game from the team behind Battlefield 1942 and Battlefield 2. It has a very cartoon-style of graphics similar to Evil Genius and Team Fortress II and gameplay will attempt to cater to all skill levels. Although a free game is never a bad thing, we can’t help but wonder why DICE is not “working” on Battlefield 3 (they have two other titles in development). There was a rumor this summer with some leaked specs (80 players online!) as well as possible announcement in January 08. It’s hard to believe this is that announcement, but completely possible. Don’t hold out on us EA!

Battlefield Heroes will be released for the PC as a free download in summer 2008.